Muhammad Taulay Sardar

GOOGLE ADS & PAID MEDIA SPECIALIST - Packaging Globe LLC (USA) — In-Office at Deraamad Inc. - Lahore

(2024-03 - 2026-05)

Scaled Google Ads & PPC campaigns in the US B2B custom packaging market, significantly increasing high-intent inbound leads
Built GTM & GA4 tracking infrastructure enabling precise ROI attribution and eliminating wasted ad spend across all campaigns
Optimized landing pages and funnel architecture, improving Quality Score, reducing CPC, and boosting CVR across key ad groups

GOOGLE ADS MANAGER - CodeActivators Lahore - Lahore

(2023-11 - 2024-02)

Launched and optimized multi-platform PPC campaigns across Google Ads & Microsoft Ads, improving ROI through dynamic bid management
Monitored KPIs daily and delivered executive dashboards, enabling data-driven budget shifts toward top-performing keywords
Drove audience targeting refinements and keyword restructuring to reduce wasted spend and increase conversion volume

SENIOR AD-OPS & TRAININGS MANAGER - Enigmatix Pvt. Ltd. - Bahawalpur

(2017-01 - 2019-08)

Led paid media strategy and campaign execution across multiple digital channels, delivering consistent performance improvements for clients
Managed full client accounts end-to-end, producing detailed analytical reports and actionable recommendations from trend analysis
Built and trained a high-performing Ad-Ops team through structured recruitment, onboarding, and ongoing coaching programs

SENIOR PAID MEDIA BUYER & GROWTH EXPERT (Freelance) - Upwork

(2018-03 - 2025-12)

Specialization: Multi-Channel Digital Ads & Data-Driven ROI Optimization

Delivered full-funnel growth strategies across Google, Meta & Microsoft Ads for 7+ years, consistently hitting ROAS and revenue targets for global clients

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