Tauseef Tahir

Social media and content strategist with 14+ years of experience in digital marketing, short-form video content creation, and audience analytics. Creates and publishes organic content for YouTube, Instagram Reels, YouTube Shorts, and TikTok, and tracks performance through reach, engagement, and clicks. Built automated reporting that improved campaign analysis efficiency by 30%.

Content Creator - Life With Sunny (YouTube) & Short-Form Comedy - Islamabad

• Created and published scripted long-form, vlog, and Shorts content for the YouTube channel Life With Sunny
• Produced short-form comedy content for Instagram Reels, YouTube Shorts, and TikTok, using a 3-second hook and tight 30-second scripts
• Analyzed channel viewership trends to diagnose a decline and rebuilt the content plan around a unique angle, stronger SEO, and long-form anchor videos
• Developed repeatable content formats with camera directions and timing breakdowns to speed up production

Advertising & Client Relations Manager - Max Taxation & Financial Services - Markham, ON

(2013 - 2024)

• Led digital marketing strategy and execution across search, display, and social channels for 8 concurrent campaigns
• Built performance dashboards using GA4, Power BI, and Looker Studio, saving 6 hours per week in reporting time
• Analyzed performance and delivered data-driven insights to senior stakeholders to guide content and audience priorities
• Managed vendor contracts, budget tracking, and reconciliation with 99% accuracy

Digital Media & Communications Coordinator - Pakistan Embassy - Ottawa, ON

(2012 - 2020)

• Supported digital content and audience engagement initiatives across 6 campaigns for international stakeholders
• Implemented automated reporting that reduced manual errors by 40% and improved analysis efficiency by 30%
• Analyzed performance and market trends to identify optimization opportunities, improving campaign outcomes by 15%
• Coordinated cross-functional teams to resolve execution issues and maintain on-time delivery

Marketing & Advertising Coordinator - Young & Rubicam (Y&R) - Dubai, UAE

(2009 - 2012)

• Supported integrated digital, social, and traditional campaigns across 5 concurrent client accounts
• Partnered with creative and media teams to turn client requirements into campaign plans

MBA - Marketing & Communication - Hamdard University, Islamabad

BBA - Marketing - Al-Khair University, Islamabad

Media Management - York University, Toronto