Tayyaba Ahmad

UI/UX Designer with 2+ years of experience crafting high-converting digital products for SaaS, EdTech, and E-commerce companies. Proven track record of improving user engagement and reducing bounce rates through data-driven design decisions. Skilled in end-to-end product design including UX research, wireframing, and developer-ready high-fidelity prototypes.

Experienced in building scalable Figma design systems using components, variants, and variables. Community leader who has launched 2 IxDF university chapters and organized events for 100 plus attendees.

UI/UX Designer at Technology Brainz (2026-02 – Present)

• Design and deliver user-centered UI/UX solutions for web and mobile products, ensuring visual and functional consistency across all platforms
• Build and maintain scalable Figma design systems using components, variants, and variables for faster and consistent development handoff
• Collaborate with product managers and developers to translate business requirements into intuitive, accessible interfaces

Management Lead at Interaction Design Foundation (IxDF) Pakistan Chapter (2026-02 – Present)

• Lead community operations, events, and educational programs for the IxDF Pakistan chapter, growing the local designer network
• Coordinate with global IxDF teams and manage local chapter members to drive engagement and knowledge-sharing initiatives

UI/UX Designer at ZAPTA Technologies / ZeeFrames Limited (2024-09 – 2025-05)

• Designed user flows, wireframes, and high-fidelity prototypes for enterprise SaaS and e-commerce web and mobile applications
• Built reusable Figma component libraries with components, variants, and variables, maintaining a consistent design language across all client projects
• Conducted UX audits and usability testing sessions, turning findings into actionable improvements that enhanced overall user experience
• Managed design process from client brief to final handoff, including presentations, design reviews, and annotated Figma specs for developers

UX Designer at Pinnacloid (2025-02 – 2025-03)

• Led end-to-end UI/UX design from wireframes and interactive prototypes to fully responsive high-fidelity designs
• Achieved 40 percent increase in visitor engagement within first 3 months and reduced bounce rate by 25 percent, validated via Google Analytics
• Conducted usability tests and refined CTA placements to boost conversion rates, collaborating with digital marketing on SEO-optimized UI patterns

UX Designer at Source Kode Solutions (2024-01 – 2024-09)

• Designed user experiences for web and mobile products across SaaS and fintech verticals, running discovery workshops and user interviews
• Delivered annotated Figma wireframes, interactive prototypes, and design specs, and maintained component libraries using variants and variables

UI/UX Designer at VIION Technology (2023-04 – 2024-01)

• Joined as intern and promoted to full UI/UX Designer within 4 months based on design output quality and initiative
• Created user-centric interfaces, wireframes, and interactive prototypes; built structured Figma files with organized components and variants for clean developer handoff

BSCS in Computer Software Engineering – Government College University, Faisalabad (2020-01 – 2024-03)

FSC in Pre-Engineering – Concordia College Lahore (2017 – 2019)