Tayyaba Arshad

Business professional with experience in KIA Motors, focused on understanding customer behavior and turning data into practical business actions. My work revolves around analyzing user journeys, identifying patterns in engagement, and using those insights to improve retention, drive growth, and enhance overall performance

Marketing Intern - KIA Motors - Islamabad, Pakistan

(2021-06 - 2021-08)

• Analyzed customer behavior and usage trends to identify growth opportunities, contributing to a sustained increase in customer base.
• Led data-driven initiatives to improve retention, enhance customer lifetime value, and proactively manage churn across different customer segments.
• Supported and optimized the subscriber base through continuous tracking, proactive engagement, and win-back strategies to maintain base stability.
• Tracked and evaluated model-based campaigns, ensuring performance optimization through ongoing analysis and insights.
• Collaborated with internal stakeholders across marketing communications, pricing, and sales to enhance business strategies, resulting in product growth.

Master's - Business Studies - Quaid-i-Azam University (2021)