Tayyaba Khalid

Results-driven SEO Specialist with 2+ years of hands-on experience growing organic search traffic, improving rankings, and building content strategies that convert. Skilled in technical SEO, keyword research, backlink acquisition, and performance analytics. Adept at serving both fast-paced agencies and individual clients — combining data-driven precision with clear, actionable communication.

SEO Specialist at 2Logics Marketing Hub (2023-10 – 2024-02)

• Conducted comprehensive keyword research and competitive gap analysis to identify high-value ranking opportunities.
• Managed and optimized all on-page SEO elements — meta titles, descriptions, header hierarchy, and internal linking structures.
• Designed and executed scalable link-building campaigns that strengthened domain authority and improved SERP positions.
• Monitored performance through Google Analytics, SEMrush, and Ahrefs; delivered monthly reports with data-backed strategy adjustments.
• Partnered with content writers to produce SEO-optimized, audience-focused material aligned with search intent.

SEO Associate at Star Marketing Solutions (2023-01 – 2023-09)

• Built customized on-page and off-page SEO strategies for a diverse client portfolio across multiple industries.
• Conducted full technical site audits — identifying crawl issues, broken links, redirect chains, and page speed bottlenecks.
• Translated analytics data into actionable client-facing reports and strategic recommendations.
• Cultivated relationships with niche bloggers and influencers to support organic link-acquisition initiatives.

Marketing & Operations Intern at Sitemova Web Design & Marketing Agency (2024-10 – Present)

• Supported senior management with scheduling, correspondence, and preparation of executive-level reports.
• Assisted in coordinating client meetings and corporate events with attention to professional standards.
• Contributed to internal SEO and digital marketing projects, applying knowledge of best practices to real client deliverables.

Masters in Applied Psychology – Virtual University of Pakistan (2022-01 – 2024-02)

Digital Marketing & SEO Mastermind – Mindset Lahore (2023-10 – 2025-09)