Social Media & Brand Marketing Manager | Expert in TVCs, Influencer Marketing & Paid Media - Khyber Chemical (Parley Cosmetics)
(2024-03)
Digital & Performance Marketing
- Led paid advertising campaigns across Meta (Facebook & Instagram), YouTube, TikTok (international), and Snapchat, driving engagement, conversions, and brand visibility.
- Produced weekly ad performance reports, analyzing KPIs such as CPM, CTR, and ROAS to guide optimization strategies.
- Designed and executed influencer marketing campaigns to expand reach and build community trust around beauty and skincare products.
- Managed branding and growth strategy of the Parley Cosmetics YouTube channel, including content planning, publishing, and analytics tracking.
- Oversaw digital content creation across platforms: blog articles, website copy, and social media content to maintain a consistent and engaging brand voice.
- Strategically managed TV commercial (TVC) media buying across top national channels (Geo News, Geo Entertainment, ARY Digital, HUM TV, Green Entertainment), ensuring prime-time placements and maximizing ROI.
- Acted as a liaison between advertising agencies and the internal marketing team, ensuring consistent brand messaging and seamless campaign execution.
- Planned and executed high-impact brand events, product launches, and PR activities to strengthen brand reputation and consumer trust.
- Coordinated celebrity/influencer partnerships for offline campaigns, enhancing brand visibility and market positioning.
Social Media Marketing Manager - M. Tech Solutions
(2021-02 - 2024)
Managed social media accounts for multiple clients across various industries, including fashion, food, and real estate.
- Created and executed tailored social media strategies to increase brand visibility, engagement, and conversions.
- Designed content calendars, crafted compelling captions, and ran and optimized Facebook & Instagram ad campaigns to generate leads.
Social Media Marketing Manager - Crossing Borders Consultancy Network
Full-Time
- Developed and executed digital marketing strategies to generate high-quality leads for study abroad, nursing, and immigration programs.
- Ran and optimized Meta ad campaigns targeting nurses and students for destinations like the USA, Canada, UK, and Australia.
- Created engaging ad content, copy, and landing pages, resulting in increased traffic and inquiries.
- Managed social media pages (Facebook & Instagram) by posting regularly, uploading stories, and responding to audience queries.
- Promoted webinars and online sessions like the "Nursing Career Express Program" to boost registrations and awareness.
- Monitored ad performance and implemented data-driven changes to improve results and reduce cost per lead.
- Increased brand trust and visibility through testimonials, success stories, and influencer collaborations.
Social Media Marketing Manager - The Canvas Restaurant
- Managed and grew the restaurant's presence across Facebook, Instagram, and TikTok, increasing followers by 80%.
- Researched, shortlisted, and collaborated with food influencers, for paid and barter collaborations to boost brand reach and increased customer visits.
- Created and scheduled engaging posts, stories, and Reels showcasing dishes, ambience, offers, and events.
- Launched and optimized Meta Ads, TikTok Ads, and Google Ads, resulting in 10M+ combined reach and a steady rise in reservations and inquiries.
- Handled daily customer queries and comments, maintaining high engagement and positive sentiment across platforms.
- Built and executed monthly content calendars tailored around campaigns (Hi-tea promotions, special occasions, etc.).
- Improved ROI by monitoring ad performance and making strategic adjustments to targeting, creatives, and copy.
- Encouraged and reposted customer reviews and UGC, helping build trust and online reputation for the brand.
Content Writer - Fabrich official Store
- Managed social media pages for a men's traditional clothing brand, focusing on Shalwar Kameez collections.
- Created engaging content (posts, stories, Reels) showcasing product launches, fabric details, and seasonal collections.
- Ran Meta ad campaigns targeting men in Pakistan and the diaspora audience, resulting in a 25% increase in website traffic and consistent daily inquiries.
- Collaborated with male influencers and fashion pages for promotions and UGC content.
- Monitored comments and inbox queries, providing timely responses and assisting customers with sizing, orders, and product details.
- Planned monthly content calendars aligned with product drops, Eid sales, and seasonal trends.
- Tracked ad and page performance to make data-driven decisions that improved engagement and conversions.
Social Media Manager - Stitch n Fit
- Managed and grew the brand's presence across Facebook, Instagram, and WhatsApp Business, showcasing customized stitching services and designs.
- Created and posted engaging content including customer order highlights, behind-the-scenes tailoring processes, fabric showcases, and seasonal outfit ideas.
- Ran paid ad campaigns to promote stitching offers, festive collections, and appointment bookings, resulting in a 30% increase in client inquiries.
- Handled daily customer queries regarding sizes, custom orders, delivery, and pricing, maintaining a high response rate and customer satisfaction.
- Collaborated with micro-influencers and fashion pages to showcase stitched outfits and generate customer trust.
- Designed and executed content calendars around seasonal campaigns (Eid, wedding season, winter/fall collections).
- Collected and reposted client feedback and before/after transformation images to boost credibility and attract new clients.
Social Media Marketing Manager - Lubky.com
- Managed the brand's social media presence across Facebook, Instagram, and TikTok, focusing on showcasing comfort, style, and affordability in women's footwear.
- Created and published engaging content including new arrivals, seasonal collections, styling tips, customer reviews, and product Reels.
- Ran and optimized Meta ad campaigns for product launches and sales, resulting in increased website traffic and consistent order flow.
- Conducted regular competitor analysis to monitor pricing, content trends, engagement strategies, and ad tactics used by other shoe brands, helping shape Lubky's unique positioning.
- Collaborated with fashion influencers and bloggers for product promotions, giveaways, and unboxing videos to build brand awareness.
- Planned monthly content calendars around sales campaigns, new drops, and fashion seasons to maintain a consistent brand presence.
- Responded to customer queries, comments, and DMs in a timely and helpful manner, ensuring a smooth pre- and post-purchase experience.
- Tracked performance metrics (reach, engagement, CTR, ROI) and suggested improvements based on insights and trends.
Content Creator & Copy Writer
- Managed and grew the store's presence on Facebook, Instagram, by creating engaging content around skincare, makeup, and beauty products.
- Created visually appealing posts, Reels, and stories to promote products, tutorials, customer reviews, and beauty tips, resulting in increased engagement and brand visibility.
- Ran targeted Meta ad campaigns for product promotions, flash sales, and new arrivals, driving traffic to the online store and increasing conversions.
- Collaborated with beauty influencers and content creators for product testing, giveaways, and unboxing videos to build trust and expand reach.
- Planned and executed monthly content calendars aligned with skincare routines, seasonal launches, and trending beauty hacks.
- Handled customer queries, comments, and order-related messages across social platforms, ensuring timely and professional communication.
- Monitored page performance and campaign analytics to improve content strategy and ad effectiveness.
