Tev Pk
Marketer
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About
Strategic brand management professional with talent for leveraging industry and market trend knowledge to create innovative development plans. Excels in problem-solving and account support to enable strong results
Experience
Brand Manager at Tibet Group (2023-04 – Present)
- Planned Implemented and tracked sales and marketing strategies to promote brand products.
- Incorporated product changes into marketing messages to drive to customer engagement and maximize product.
- Organize and delivered training sessions for new product content and technological advancements
- Managing ATL, BTL TTL
- Digital Management-Strategy building-Creative Advertisements-Campaign's- Data Tracking - Channel Management
- Managing creative and performance agencies
- Crafting and implementing comprehensive brand strategy
- Measuring Kpi's
- Product/ Brand P&L tracking
- New product research-pricing-pitch –introduction
- Ecommerce- Managing Daraz- Online Website
Sr.Assistant Brand Manager at NAM (2022-04 – 2023-04)
- Planned Implemented and tracked sales and marketing strategies to promote brand products.
- Conceptualized brand identity and develop unique accompanying graphic style and tone for use communication.
- Incorporated product changes into marketing messages to drive to customer engagement and maximize product.
- Organize and delivered training sessions for new product content and technological advancements
- Managing ATL, BTL TTL
- Digital Management, Channel Management
Assistant Brand Manager at Active Foods (2020-10 – 2022-03)
- Brand Management, ATL TVC design story board and execution, TV campaigns, BTL sponsored events, TTL digital agency handling Brand promotion through Ba program, new product Launch, Campaigns, Market Research, Market assessment, Merchandise, Branding, Brand sales assessment and plans.
MTO/Brand Marketing Executive at Active Foods (2019-11 – 2020-11)
Active Foods is home to a variety of FMCG products. Our product range includes a number of products including Juices, sports drinks and baking products.
Intern at Fly Care Travels (2017-06 – 2019-10)
Mission to deal with Pilgrimage travel and fulfill dreams through our commitment to A-class service and provide best Pilgrimage facilities.
Education
MBA in Marketing – KUBS - University of Karachi (2016-01 – 2019-05)