The Practical CFO"

20+ Years | Pharmaceutical | Textile manufacturing and trading | Shipping &

• Logistics | Supply chain | CFO | Finance Leadership | Cash Flow | IFRS | Tax | ERP | Working Capital with 20+ years of experience across GCC &

• International Markets: Experienced in managing cross-border operations in Pakistan, Saudi Arabia, and Malaysia. Fractional CFO for SMEs &

• Growth Businesses | ERP &

• Compliance Specialist| Cross-Border Trade Expert | Managed financial operations and commercial activities for a portfolio exceeding SAR 1.5B

CFO at Asra Derm (2023-02 – Present)

• Leading financial planning, budgeting, forecasting activities PKR 983M
• Improved cash flow by 11% through tighter receivables and payments.
• Developing internal controls and compliance procedures
• Improved inventory reconciliation accuracy by 99% RM, packaging & FG.
• Supervising accounting and reporting functions
• Advising management on strategic financial decisions

General Manager at Abdul Aziz Kalantan Agriculture Est. (2016 – 2022)

• Led finance and operations across Saudi Arabia, improving profitability and reducing operating costs by 18%
• Managed budgeting, forecasting, cash flow planning, and working capital optimization
• Supervised cross-border import/export financial operations
• Successfully participated in and supported Odoo ERP implementation projects across operations in Saudi Arabia and UAE.

Finance & Logistics Roles at SONY®; AK FREIGHT SDN. BHD (2003 – 2016)

• Managed import/export financial documentation and international logistics coordination
• Prepared financial reports and reconciliations for regional operations
• Coordinated with shipping agents, banks, and customs authorities
• Supported budgeting and operational finance activities
• Improved reporting accuracy and transaction tracking

MBA in Finance – University of the Punjab