Marketing Manager – Performance & SEO at Zuscoffee Pakistan (2025-12 – Present)
At Zus Coffee Pakistan, I manage performance marketing and SEO to improve online visibility, attract more customers, and increase sales. I plan and run campaigns, track results through reports, and optimize strategies based on data. I also coordinate with regional teams and external partners to ensure smooth execution and consistent growth.
- Lead SEO strategy to improve website rankings, traffic, and search visibility.
- Handle technical, on-page, and content optimization to enhance site performance and user experience.
- Plan and manage performance marketing campaigns focused on conversions and ROI.
- Set up GTM tracking and analyze reports to optimize campaign results.
- Run promotional offers and discount campaigns to boost sales and customer engagement.
- Coordinate with the Malaysian team and external agency to ensure smooth marketing execution and strong creatives.
- Use data insights to improve funnels, conversions, and overall digital growth.
Team Lead – SEO & Digital Marketing at Pixel Media 360 (2024-12 – 2025-10)
At Pixel Media 360, I led a team handling SEO, performance marketing, and Meta Ads for global clients across diverse niches. I managed client relationships and executed data-driven campaigns, optimizing conversions, ROAS, and ROI to drive consistent growth in traffic, engagement, and revenue.
- Managed SEO and digital strategies for brands including Eatco by Wahid Foods, Eventoplanner, Vapebase, Horeca Europe, and Rossflughafentransfer.
- Developed and executed data-driven SEO campaigns, improving keyword rankings and organic visibility.
- Planned and managed Meta Ads campaigns, achieving measurable growth in conversions and brand reach.
- Created strategic social media calendars and engaging content tailored to brand tone and audience insights.
- Led LinkedIn outreach campaigns to enhance B2B engagement and brand credibility.
- Supervised interns, mentoring them on SEO, content optimization, and website best practices.
- Collaborated with web developers and designers to ensure SEO-friendly site architecture and technical excellence.
- Implemented comprehensive SEO and off-page strategies, including competitor analysis, link outreach, and tiered backlink building, to enhance authority and traffic.
- Conducted in-depth keyword and technical research to identify high-value opportunities and ensure compliance with evolving algorithm updates.
- Executed targeted email marketing and LinkedIn engagement strategies to generate leads and strengthen brand presence.
- Collaborated with content and development teams to align SEO goals with user experience, website performance, and conversion optimization.
SEO Executive at Comtanix (2023-09 – 2024-11)
At Comtanix, I executed comprehensive SEO strategies tailored to a highly technical niche, focusing on lead generation and brand authority. I optimized the company's online presence through targeted outreach, technical SEO improvements, and data-driven digital initiatives.
- Implemented comprehensive SEO and off-page strategies, including competitor analysis, link outreach, and tiered backlink building, to enhance authority and traffic.
- Conducted in-depth keyword and technical research to identify high-value opportunities and ensure compliance with evolving algorithm updates.
- Executed targeted email marketing and LinkedIn engagement strategies to generate leads and strengthen brand presence.
- Collaborated with content and development teams to align SEO goals with user experience, website performance, and conversion optimization.
