Ubaid Khattak

Digital marketer with three years of freelance experience running Meta Ads campaigns across Facebook and Instagram — spanning forex, crypto, sales, and lead-generation verticals.

Software

Engineering undergraduate bringing an analytical, testing-driven approach to campaign performance, complemented by on-ground trade marketing experience.

Freelance Digital Marketer — Meta Ads at Self-employed (2022-01 – Present)

Began managing Meta Ads on Fiverr with a family collaborator before building an independent freelance client base.

• Ran Meta Ads campaigns across forex, crypto, sales, and lead-generation verticals for multiple freelance clients, owning budgets end-to-end to maximize return on ad spend.
• Grew client audiences and generated qualified leads through targeted, conversion-focused campaigns.

Field & Trade Marketing at National Halal (2022-01 – 2022-12)

• Distributed products to retail shops and marts, building relationships with retailers to support shelf visibility.

Bachelor of Software Engineering in Software Engineering – Virtual University of Pakistan