Ubon Innocent

Sales operations leader and data and technology professional with 10+ years in the Unilever ecosystem, currently managing distributor operations across 3,815 outlets in Plateau State. Experienced in route-to-market execution, sales target management, outlet coverage, call compliance, trade promotions, field-team leadership, distributor profitability and inventory operations. Combines commercial expertise with hands-on technology capability, having independently built the DSR Management System and the Payday System, while using SQL, Power BI and Advanced Excel to turn distributor data into actionable performance reporting.

Sales Operations Manager (Sales & Distributor Operations) - Olayiwola Stores - Plateau State

(2021-01)

Unilever distributor, 3,815 outlets across Plateau State

• Spearhead distributor operations across 3,815 outlets, driving consistent sales growth through account expansion and improved trade coverage.
• Drive primary and secondary sales against monthly target, tracking SKU performance, outlet coverage and call compliance, and acting on the gaps.
• Lead weekly and monthly performance reviews with the field team, setting corrective plans against KPI and following them through.
• Manage trade promotions and customer incentive schemes end to end, from design to payout.
• Conduct distributor ROI and profitability reviews covering margin, cost-to-serve, working capital and stock investment, keeping growth commercially profitable.
• Optimise product availability across channels, keeping stock-outs to a minimum and strengthening market presence.
• Oversee dispatch planning, logistics coordination and E-POD delivery accountability for reliable service to trade.
• Digitised the sales operation, replacing manual spreadsheets with systems built in-house for reporting, incentives, delivery documentation and payroll.

Distributive Trade Officer - Resource Intermediaries Ltd

(2015-10 - 2020-12)

Unilever Account

• Queried and analysed daily sales and field performance data using SQL, turning raw distributor records into structured reports for management decision-making.
• Built and maintained Excel and Power BI reporting models to track KPI, coverage and sales against target.
• Delivered weekly and monthly business reports, translating field and sales data into actionable insight for management.
• Managed daily sales operations across multiple field teams (Sales Representatives, Merchandisers and Brand Ambassadors), driving performance through KPI tracking, coaching and real-time feedback.

ULTRA System Operator - Tequila Nigeria Plc

(2012-02 - 2015-09)

Unilever Account

• Managed transaction integrity within the ULTRA distributor system, ensuring 100% accuracy of stock movement records.
• Generated and interpreted operational reports to guide distributor and management decisions.
• Improved data visibility and operational transparency at distributor level.

B.Sc. - Information Technology - National Open University of Nigeria (2026)