Umair Farooqui

Conducted market research across 100+ B2B industry sub-sectors across international market, identifying buyer personas, pain points and market opportunities for targeted sales outreach. Developed 90+ personalized sales and marketing assets, including cold emails, follow-up sequences, while supporting 15+ lead generation and customer acquisition initiatives across inbound and outbound channels to drive growth. Proposed enhancements to Microsoft Dynamics 365 CRM, improving lead management, customer segmentation, sales automation and pipeline visibility.

Project Trainee - B2B Sales & Marketing Strategy - Empiric Technology

(2026-01 - 2026-05)

• Conducted market research across 100+ B2B industry sub-sectors across international market, identifying buyer personas, pain points and market opportunities for targeted sales outreach.
• Developed 90+ personalized sales and marketing assets, including cold emails, follow-up sequences, while supporting 15+ lead generation and customer acquisition initiatives across inbound and outbound channels to drive growth.
• Proposed enhancements to Microsoft Dynamics 365 CRM, improving lead management, customer segmentation, sales automation and pipeline visibility.

Sales & Marketing Intern - Atomcal

(2025-12 - 2026-01)

• Executed a lead research and market mapping to identify 30+ potential paid-event clients across event platforms and social channels.
• Optimized SEO and content strategy by researching 10–15 high-intent SaaS keywords and producing industry focused blogs, driving organic traffic growth and lead engagement.
• Conducted competitive analysis of 4+ SaaS event platforms, evaluating pricing, features and GTM strategies to enhance product positioning and sales messaging.

Marketing Intern - PharmEvo Private Limited

(2025-07 - 2025-08)

• Authored and structured a 34-page Annual Hypertension Branding Report for healthcare professionals, strengthening brand visibility and credibility.
• Directed cross-functional collaboration with design and marketing teams, overseeing a PKR 150,000 designing budget and shaped campaign strategies through active participation in Idea Generation Meetings.
• Analyzed and interpreted sales performance across 407 districts, generating insights for strategic market planning.
• Curated and managed engaging Facebook content, boosting digital presence and foster brand audience interaction.

Summer Internship - Make-A-Wish Foundation Pakistan

(2023-07 - 2023-08)

• Streamlined and updated the wish-granting database to improve data accuracy and tracking of completed and pending wishes.
• Documented wishes of 6+ pediatric cancer patients at Indus Hospital, enhancing efficiency in the fulfillment process.

Sales Executive - Razi Handicraft (Retail)

(2019-01 - 2023-04)

• Spearheaded in-store sales by delivering personalized product recommendations, contributing to a 20% increase in average basket size.
• Cultivated strong client relationships, driving 40% customer retention through consistent engagement and tailored service.

Bachelors of Business Administration (BBA) - Business Administration - Institute of Business Administration (IBA) Karachi (2022-08 - 2026-05) Karachi, Pakistan

GCE A Level - Mathematics, Business, Urdu - Eifer Institute (Private) (2019-08 - 2021-06)