Umer Aly

Senior Web Engineer with 6+ years of hands-on experience building digital products, leading technical delivery, and solving complex business problems across WordPress, Shopify, e-commerce, Webflow, Headless CMS, and AI-powered automation. Having delivered 250+ projects, I operate across the full lifecycle, from translating business vision and Figma designs into production-ready experiences to QA, SEO, conversion strategy, launch, optimization, and long-term client growth. I bring a project-management mindset to engineering: aligning teams, communicating directly with stakeholders, establishing structured delivery systems, and leveraging AI to transform repetitive processes into smarter, faster workflows.

My edge is not simply knowing how to build it is understanding what should be built, why it matters, how it can perform better, and how to turn technology into measurable business value.

Lead WordPress Developer - DEVANUM

(2023-04)

• Own the full lifecycle of custom WordPress builds for international clients, from discovery and architecture through deployment, QA, and post-launch support.
• Engineer custom themes and plugins tailored to client business logic, improving site speed, stability, and Core Web Vitals scores.
• Embed technical SEO, analytics (GA4, GTM, Meta Pixel), and security hardening into every WordPress deployment as standard practice.
• Design AI-powered automation workflows (Zapier, HubSpot, Klaviyo) that connect WordPress with marketing tools, freeing client teams from repetitive manual work.
• Act as the primary technical point of contact for stakeholders, translating business goals into clear, scoped engineering plans.

Senior WordPress Developer - Aitomation PVT Ltd

(2022-01 - 2023-12)

• Took ownership of web development for an early-stage startup, steering the company's core WordPress platform from concept through public launch.
• Set technical direction for a small development team — running code reviews, unblocking architecture decisions, and holding the bar on quality under fast-moving startup timelines.
• Built and continuously refined custom WordPress solutions, balancing rapid feature shipping with long-term performance and stability.
• Partnered directly with founders to prioritize the roadmap, turning shifting product ideas into functionality customers could actually use.

Associate WordPress Developer - Hawk Logix Pvt. Ltd.

(2020-01 - 2022-12)

• Started as a Web Development Intern and earned promotion to Associate Web Developer through consistent delivery and technical growth.
• Built and shipped custom WordPress websites across multiple industries, owning each project from requirements through go-live.
• Crafted responsive, performance-tuned front-ends using HTML5, CSS3, and JavaScript, forming the foundation of a long-term WordPress specialism.
• Kept a portfolio of client WordPress sites secure and running smoothly through ongoing maintenance, malware remediation, backups, and hardening.

BS - Computer Science - Government College University (GCUF) (2017-02 - 2021-08)

Bootcamp - MERN Stack Development - Contour Software House (2023-03 - 2023-09)

Certification - Web Development & E-Commerce - Punjab University, Lahore (2021-01 - 2021-06)