Umer Rashid

Senior Zoho Developer, Technical Lead, and Full-Stack Engineer with 6+ years of experience in web development, enterprise automation, custom software, and international client delivery. Specializes in Zoho One implementations, CRM and Creator customization, Deluge scripting, custom widgets, REST API integrations, solution architecture, and technical project leadership. Experienced in managing clients, coordinating delivery, training users, and mentoring junior developers from discovery through deployment and ongoing support.

Senior Zoho Developer at Centrax Digital (2025-06 – Present)

• Lead client discovery meetings to understand business processes, operational challenges, and technical requirements.
• Design scalable solution architectures across Zoho CRM, Creator, Books, Desk, Analytics, and other Zoho applications.
• Develop complex workflows, blueprints, approval processes, custom functions, and business automation using Deluge.
• Design and develop custom Zoho widgets, dashboards, forms, and interactive interfaces using HTML, CSS, and JavaScript.
• Manage third-party integrations using REST APIs, webhooks, and middleware platforms.
• Coordinate technical planning, task allocation, testing, deployment, client communication, user training, and post-launch support.
• Train and mentor junior developers through technical guidance, code reviews, and practical development support.

Senior Software Engineer at Xpert Prime (2023-03 – 2025-05)

• Led end-to-end Zoho implementations from requirements discovery and solution architecture through deployment and ongoing support.
• Designed advanced workflows, blueprints, approval processes, validation rules, and custom functions using Deluge.
• Developed custom widgets, dashboards, and user interfaces using HTML, CSS, and JavaScript.
• Integrated Zoho applications with third-party platforms using REST APIs, webhooks, and middleware solutions.
• Collaborated directly with clients and stakeholders to analyze processes and recommend scalable technical solutions.
• Managed technical planning, task allocation, code reviews, user training, and delivery standards for junior developers.

Zoho One Developer at Upwork (2021-05 – 2022-09)

• Secured an initial Upwork engagement with a Netherlands-based company and was subsequently assigned multiple client projects.
• Delivered end-to-end Zoho development and implementation solutions across the Zoho One suite.
• Customized CRM modules, layouts, fields, workflows, blueprints, and approval processes.
• Developed Deluge functions, custom interfaces, widgets, and dashboards using HTML, CSS, and JavaScript.
• Integrated external platforms using REST APIs and webhooks.
• Managed requirements, development, testing, debugging, deployment, project updates, and post-launch support.
• Guided junior developers and reviewed their work to maintain development and delivery standards.

Microsoft Dynamics 365 ERP F&O Trainee at Upwork (2020-01 – 2020-04)

• Developed SSRS reports, EDT-based and multi-select lookups, field dependencies, RunBaseQuery processes, and automated batch jobs using Dynamics 365 F&O and X++.

Web Developer at Upwork (2019-08 – 2020-03)

• Designed and maintained responsive websites using HTML, CSS, JavaScript, React, PHP, Laravel, CodeIgniter, WordPress, Shopify, and REST API integrations.