Head of Marketing at PNC Solutions (2023-09 – Present)
- Organizational Transformation: Evaluate and lead necessary restructuring or rehauling efforts within the marketing division, identify skill gaps, hire top talent, and implement training & foster a culture of innovation, collaboration, and continuous improvement.
- Business / Marketing Strategy: Drive organic growth across all marketing channels by developing and leading a comprehensive strategy aligned with business goals, targeting B2B customers.
- Industry Representation: Represent the company at industry-specific marketing events, conferences, and webinars to establish thought leadership and enhance the company's visibility within the B2B SaaS sector. Engage with industry peers, partners, and potential clients to build relationships, exchange insights, and identify strategic opportunities for collaboration.
- Thought Leadership and Speaking Engagements: Position as a thought leader in B2B SaaS SEO through speaking engagements at major marketing events, educating professionals, sharing insights, and leveraging opportunities for reputation enhancement, lead generation, and industry authority.
- Content Marketing: Tailor content marketing to target diverse users from various industries at different stages of the sales funnel, ensuring valuable, industry-specific, and funnel-appropriate content through collaboration with creators and calendar management.
- ABM: Implement a robust Account-Based Marketing (ABM) strategy in close collaboration with sales to engage high-value B2B accounts, employing personalized campaigns, technology, and performance tracking to drive conversions and foster customer relationships.
- Compliance and Ethics: Ensure all marketing activities adhere to industry regulations and ethical standards.
- Competitive Analysis: Monitor competitors' marketing strategies and identify opportunities to gain a competitive advantage. Adjust marketing strategies as needed to respond to market dynamics.
- Demand-Gen: Lead demand generation efforts through various marketing activities, including content marketing, SEO optimization, email campaigns, and social media, ensuring valuable and consistent content through collaboration with creators and calendar management.
- Lead-Gen: Lead B2B lead generation efforts through SEO, email marketing, and social media, optimizing lead nurturing for efficient customer conversion.
- Innovation and Experimentation: Stay abreast of emerging marketing technologies and trends to explore innovative marketing approaches. Encourage a culture of experimentation to optimize marketing performance.
- Stakeholder Communication: Effectively communicate marketing plans, progress, and results to key stakeholders, including executives and board members. Seek input and feedback from stakeholders to drive alignment and support.
- Collaboration and Cross-Functional Leadership: Facilitate cross-functional alignment and customer-centric collaboration with sales, product, and customer success teams to achieve revenue and retention goals.
- Brand Building & Reputation Management: Lead brand-building efforts, ensuring a consistent and distinctive brand presence in the B2B SaaS market, managing brand guidelines, reputation, and campaigns to enhance brand equity and market recognition.
Digital Marketing Manager at Folio3 Pvt. Ltd (2021-04 – 2023-08)
- Marketing strategies: Create comprehensive marketing plans aligned with the company goals.
- Demand Gen: Create demand generation plans, identify target personas, and build targeted campaigns to acquire first-party data & drive engagement.
- Nurturing: Nurture leads through the sales funnel using email marketing, lead scoring, and personalized messaging to build relationships and move leads closer to purchase.
- Lead generation: Develop and execute tactics that generate leads and increase awareness of the company's products.
- Account-Based Marketing: Plan and run targeted campaigns for specific accounts, use personalized messaging and tailored content to engage decision-makers and drive sales.
- Content management: Create high-quality content that educates, informs, and engages target audiences.
- Inter-departmental Collaborations: Work closely with the sales and product teams to ensure that marketing efforts are aligned with the overall business strategy.
- Event and tradeshow: organizing and executing events such as tradeshows and webinars to reach target audiences.
- Digital marketing: Lead digital marketing efforts, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, ABM, influencer marketing & webinar marketing.
- Analytics and reporting: Track key metrics, such as lead conversion rates, cost per lead, and campaign ROI, and use data to improve demand generation efforts continuously and make informed decisions.
- Customer engagement: Creating and executing customer engagement strategies, including loyalty programs, customer surveys, and retention campaigns.
- Product launches: Planning and executing product launches, including creating launch plans, conducting market research, and creating product launch materials.
- Sales enablement: Work with the sales team to create sales enablement materials, such as product presentations and case studies, and acquire customer testimonials.
- Market research: Conduct market research, including surveys and focus groups, to gather insights about target audiences and inform marketing strategies.
Digital Marketing Consultant at PakLap (2020-02 – 2021-05)
Product Marketing Manager at QuickStart (2019-09 – 2020-02)
SEO Manager at Express Media Group (2018-06 – 2019-07)
Digital Marketing Consultant at PakLap (2011-08 – 2020-02)
Digital Marketing Manager at ArpaTech Pvt Ltd (2017-06 – 2018-06)
Strategic Campaign Manager at Prestige Communications Pvt Ltd (2015-08 – 2016-10)
Assistant Manager (Product Development) at TradeKey Pvt Ltd (2012-10 – 2015-05)
Lead SEO at SiHADS (2012-01 – 2012-07)
Junior SEO at Kalsoft Pvt Ltd (2010-11 – 2011-12)
ERP Data Entry Operator at Gerry's International (2010-07 – 2011-10)
