Urooj Fatima

I am a multidisciplinary freelancer blending creative visual communication with deep insights into human behavior. As a Graphic Designer, I specialize in digital asset creation, intricate artwork, and layout formatting. My primary design focus is the Amazon KDP Print-on-Demand platform, where I concept, design, and assemble engaging children's coloring books utilizing tools like Canva and Adobe Illustrator.In parallel with my design expertise, I hold an Advanced Diploma in Clinical Psychology (ADCP).

This academic training sharpens my understanding of visual perception, color psychology, and audience engagement, allowing me to build designs that truly connect with viewers. I am highly organized, detail-oriented, and fully equipped for remote collaboration.I am actively seeking remote freelance opportunities, contract design work, or psychology-related projects. Let's connect to bring your next creative vision to life!

Custom PDF Layout & Design: Transforming raw text, manuscripts, and notes into beautifully structured, reader-friendly PDF documents.

KDP Book Formatting & Assembly: Complete interior page layout, bleed configuration, and high-resolution PDF generation ready for Amazon KDP upload.

Interactive PDF Creation: Building functional, fillable PDF forms, interactive digital workbooks, and clickable checklists.

Document Styling & Brand Alignment: Updating messy documents with professional typography, clean visual hierarchy, and cohesive color schemes.

Lead Magnet & Resource Design: Crafting visually engaging digital resources, worksheets, and e-books for businesses or educational content.

Freelance Graphic Designer & Digital Publisher (Upwork / Amazon KDP) | Present

• KDP Book Publishing: Design, format, and assemble interior layouts and covers for Amazon KDP Print-on-Demand products, ensuring precise bleed and margins.

• Document & PDF Design: Convert raw text into polished PDF layouts, interactive fillable forms, and structured digital workbooks using Canva and Adobe Illustrator.

• Visual Strategy: Apply strong typography, clean visual hierarchy, and cohesive color schemes to create high-quality digital resources and lead magnets.

Trainee Clinical Psychologist (Academic & Practical Placement)

• Documentation & Reporting: Maintained meticulous records, drafted clinical case formulations, and prepared structured psychological reports.

• Analytical Writing: Synthesized complex behavioral data into clear, concise, and highly confidential documentation.

Clinical & Academic Internships | Multiple Institutions

• Intern at CDA Hospital: Gained practical exposure in a clinical hospital setting, observing patient assessments and care.

• Intern at PIMS Hospital: Developed foundational healthcare and clinical environment insights through direct supervision.

• Intern at NUML University: Assisted with academic department operations and university-level settings.

• Teacher (Intern) at School: Successfully completed a intensive one-month teaching internship, managing classrooms and lesson plans.

• Volunteer Teacher at College: Contributed three weeks of voluntary service teaching college-level students.

• Matriculation

Degree: Matriculation

Institution: IMCG F7/4 Islamabad (Islamabad Model College for Girls)

Dates: Apr 2013 – Apr 2015

• Intermediate

Degree: Intermediate

Institution: IMCG F7/4 Islamabad (Islamabad Model College for Girls)

Dates: Aug 2015 – Jul 2017

• Bachelor's Degree (Highest Education)

Degree: BS Psychology

Institution: Virtual University

Dates: Oct 2021 – Mar 2024

Description: Focused on foundational psychological theories, research methodologies, and human behavior analysis.