Urva Faiz

Creative Strategist and Direct Response Copywriter with a strong professional background in communication, audience engagement, education, and persuasive messaging. Copywriting experience since 2025, with a focus on direct response copy, social media ads, email copy, landing pages, UGC-style video scripts, and Instagram content. Skilled at identifying audience needs, developing compelling messaging angles, simplifying complex ideas, and creating copy designed to capture attention and encourage action.

Brings a strong foundation in audience psychology, storytelling, message clarity, and customer-focused communication.

FREELANCE COPYWRITER at Freelance (2025-01 – Present)

• Develop direct response copy for social media advertisements, email sequences, UGC-style video scripts, and promotional content.
• Created a portfolio of 6 UGC-style video scripts demonstrating different audience angles, storytelling approaches, and conversion-focused messaging.
• Apply direct response frameworks including hook development, problem-solution positioning, emotional storytelling, benefits-focused messaging, and clear calls to action.
• Develop copy by considering audience pain points, motivations, objections, desired outcomes, and appropriate messaging angles.
• Adapt messaging for different products, audiences, platforms, and stages of the customer journey.

IELTS & ENGLISH LANGUAGE INSTRUCTOR at Independent (2017-01 – 2025-08)

• Designed and delivered communication-focused instruction for 50+ students annually across nursing, general education, and professional development programs.
• Developed audience-focused learning materials by identifying student needs and adapting complex information into clear, accessible messaging.
• Created persuasive exam-preparation materials designed to increase student engagement and encourage action.
• Applied audience targeting, message clarity, emotional engagement, and tailored communication across instructional content.
• Managed professional communication with students, colleagues, and administration.
• Simplified complex concepts into clear, structured explanations—an ability directly transferable to content strategy and copywriting.

LECTURER at Government Nursing College, Layyah (2023-06 – 2024-05)

• Delivered communication and academic instruction to diverse student audiences with clarity and precision.
• Translated complex academic concepts into accessible, easy-to-understand content.
• Managed student inquiries and professional correspondence.

VISITING FACULTY at Education University (2019-04 – 2021-12)

• Delivered lectures using clear, fluent, audience-appropriate English communication.
• Adapted explanations and instructional approaches to different student needs.

LECTURER at NCBA & E, Multan (2019-04 – 2021-12)

• Taught professional communication and clear writing.
• Helped students develop stronger written and verbal communication skills.

IT INSTRUCTOR at IRAS Institute of Research & Advanced Studies (2017-03 – 2020-09)

• Delivered technical instruction by translating complex information into clear, practical explanations.
• Adapted communication style to different levels of technical understanding.

PROGRAM COORDINATOR & LECTURER at KAIMS International Institute (2015-03 – 2017-03)

• Coordinated communication between students, management, faculty, and stakeholders.
• Managed day-to-day professional communication and coordination.
• Delivered lectures and supported students through clear, structured communication.

BS in English (Linguistics) (2020-01 – 2024-12)

M.Phil. in English – NCBA & E

Master in Computer Science – Bahauddin Zakariya University

B.Ed. – Allama Iqbal Open University

Bachelor of Arts – Bahauddin Zakariya University