Usama Elahi

With 4+ years of experience in App Growth Marketing, User Acquisition, Monetization & ASO for Android & iOS apps. Hands-on experience with Google App Campaigns (UAC), Meta & TikTok Ads to drive user acquisition & app growth. Skilled in app monetization, A/B testing, campaign optimization, & data analysis.

User Acquisition Manager - 9D Technologies - Islamabad, Pakistan

(2024-01)

• Managed Google App Campaigns (UAC), Meta Ads, and TikTok Ads, optimizing audience targeting, bidding strategies, and campaign performance.
• Optimized Hybrid campaigns to optimize both In-App Advertising (IAA) and In-App Purchase (IAP) revenue while balancing user growth and profitability
• Managed app growth and monetization across subscriptions, paywalls, pricing, user acquisition, and lifecycle strategies to improve app performance and revenue
• Optimized paywalls, onboarding flows, subscription offers, and upgrade journeys through A/B testing, user segmentation, and user behavior analysis
• Monitored subscription performance, including LTV, trial or paid conversion, and renewal rates using Adjust, Adapty, and RevenueCat to identify optimization opportunities
• Managed Google Play subscription setup, pricing localization, and regional monetization optimization.
• Scaled CPI and ROAS campaigns on Google, Meta & Tik Tok Ads through audience segmentation, bidding optimization, and creative performance analysis.
• Improved ad monetization through AdMob mediation, bidding, and waterfall optimization across AppLovin, Meta, Pangle, Mintegral, and Liftoff.
• Led ASO initiatives including localization, keyword optimization, store listing experiments, and conversion rate optimization to improve organic growth.
• Collaborated with product, engineering, analytics, QA, and design teams to improve monetization systems, subscription flows, and experimentation capabilities.
• Achieved 50M+ installs across multiple mobile apps.
• Increased 15% conversion rate of store listing
• Improved retention by 5% through monitization and onboarding improvements.
• Maintained ROI above 1.3 while scaling global acquisition campaigns.

ASO Executive - Terafort | Software Technology Park - Islamabad, Pakistan

(2022-01 - 2023-12)

• Analyze the current state of ASO and define a strategy to maximize organic user acquisition
• Execute the ASO strategy in multiple languages working with external agencies and internal teams
• Optimize conversion rate on the store listing page with a well-defined experimentation plan
• Monitor and track Keyword rankings and conversion rates using the latest tools, Data.ai & sensor tower
• Analyzed competitor apps and implemented data-driven insights to improve ASO strategies and outperform competitors
• Conducted A/B testing to optimize app store elements and improve conversion rates
• Improved keyword rankings and organic visibility through ASO optimization.
• Increased store conversion rate via A/B testing of store listing metadata.

Software Engineering - Software Engineering - Cecos University Of Peshawar (2021-09)

FSC Pre-Engineering - Pre-Engineering - Fazaia Inter College Kohat (2017-01)

Matric in Computer science - Computer Science - Fazaia Inter College Kohat (2015-01)