Usama Gul

SEO Specialist with hands-on experience in on-page, off-page, technical, local, and content SEO. Skilled in keyword research, competitor analysis, website optimization, and SEO content strategy. Experienced in working with WordPress and SEO tools to improve website visibility and search performance. Analytical, creative, and committed to continuous learning, with a strong interest in modern SEO, AEO, GEO, and AI-driven search strategies.

Web Developer / WordPress / Shopify - Recto Code - Lahore

(2023-01 - 2025-01)

• Worked as a Web Developer for 2 years, developing and maintaining websites using WordPress and Shopify.
• Built and customized websites, pages, themes, and e-commerce functionality according to project require.

SEO Specialist / SEO Intern - Scholarshiphive Edutancy

• Performed keyword research and search intent analysis to identify relevant, high-opportunity keywords.
• Worked on on-page SEO including title tags, meta descriptions, headings, internal linking, and content optimization.
• Worked on local SEO and Google Business Profile optimization activities where required.

SEO / SEO Intern - Digicon Valley

• Researched keywords and competitors and supported SEO-friendly content planning.
• Helped monitor website performance and identify opportunities for improving organic traffic and rankings.

SEO / Digital Marketing - PIICD

• Assisted with website content improvements and basic SEO audits.
• Developed practical experience with search visibility, content strategy, and digital marketing workflows.

Bachelor's Degree - University of the Punjab

Diploma - Graphic & Web Designing - Vocational Training Institute (VTI)

Certificate - SEO - Innovista