Usman Ali

Results-oriented Programmatic Campaign Analyst with 4 years of experience in Native Advertising and Search Arbitrage, specializing in high-ROI campaign execution. Proven ability to launch, optimize, and scale native advertising campaigns across platforms such as Taboola, Outbrain, and Baidu, consistently improving CTR, ROI, and revenue performance. Skilled in A/B testing, audience targeting, and bid optimization strategies to maximize ad spend efficiency and ensure sustainable campaign growth.

Additionally, a Front-End Developer with hands-on experience in building responsive and user-friendly websites using HTML, CSS, and JavaScript. Capable of creating clean, performance-optimized web interfaces while collaborating effectively with teams to enhance user experience and engagement.

Campaign Manager at Litso Pixels (2023-01 – Present)

• Managed end-to-end campaign execution including bidding strategies and budget allocation across platforms.
• Conducted A/B testing to evaluate creative performance and optimize campaigns for maximum ROI. Monitored daily campaign performance and made real-time adjustments to bidding targeting and creatives.
• Collaborated with cross-functional teams to create impactful ad content and landing pages tailored for target audiences. Optimized campaigns to meet performance goals such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).
• Utilized analytics tools (e.g.Google Analytics Taboola Insights) to analyze campaign performance and generate detailed reports for stakeholders.
• Ensured compliance with platform-specific policies while maintaining high-quality ad standards. Implemented cost-effective bidding techniques to maximize campaign reach within allocated budgets.

Campaign Creator at Litso Pixels (2021-12 – 2022-12)

• Created and managed ad campaigns on platforms such as Taboola, Outbrain Baidu and MGID.
• Analyzed and adhered to platform-specific restrictions and guidelines to ensure campaign compliance.
• Designed strategies to optimize campaigns for higher engagement and ROI.
• Conducted audience research to target relevant demographics effectively.
• Monitored campaign performance using analytics tools making data-driven adjustments for improved results.
• Collaborated with creative teams to develop compelling ad copy and visuals tailored to platform requirements.
• Executed A/B testing to refine campaign performance and improve conversion rates.
• Implemented budget management strategies to maintain cost- effective campaigns while achieving KPIs.
• Resolved platform-specific challenges by adapting creative and targeting strategies to align with policies.

Front End Developer at Plan B4U Software House (2020-01 – 2020-11)

• Develop responsive and visually appealing user interfaces using HTML, CSS, and JavaScript.
• Optimize website performance for speed and scalability.
• Collaborate with designers to implement UI/UX designs into functional web pages.
• Ensure cross-browser compatibility and mobile responsiveness.
• Integrate APIs and third-party services to enhance website functionality.

Bachelor of Science in Information Technology – University of Sargodha (2020)