Usman Ibrahim

Full Stack Developer with 5 years of professional experience in PHP (Laravel and Slim Framework) and Vue.js, including a production multi-tenant SaaS used by Australian media companies. Owns features end to end — database design, PHP back end, Vue.js front end, third-party and AI integrations. Works daily in English with international clients. Seeking a senior role building scalable, production-grade e-commerce systems.

Full Stack Developer at Avid Collective (2022-11 – Present)

Multi-tenant SaaS campaign-management platform used by Australian media and publishing companies.

• Built a Slim Framework reporting service that fetches data from the Salesforce API and powers the platform's reporting module, running as a lightweight PHP API alongside the main Laravel application.
• Developed the Campaign Planner module end to end: data model, Laravel back end and Vue/Livewire UI for planning campaigns, concepts and content across multiple tenants.
• Built the Bulk Content Editor, enabling editors to update hundreds of campaign content items in one action with inline editing, status dropdowns, validation and rollback on failure.
• Delivered the campaign content distribution table with inline editing, bulk actions and collapsible sections, replacing a manual spreadsheet workflow.
• Refactored the Concept Planning workflow (new steps, URL slug preservation, shared component extraction) while keeping existing client data intact.
• Integrated the Asana API so campaign tasks sync between the platform and clients' Asana workspaces.
• Fixed MySQL foreign-key constraint failures across tenant databases using transaction-wrapped scripts, with zero data loss on live tenants.
• Supported onboarding of Nine Entertainment, one of the platform's largest clients, and handled production support for tenant issues.

Laravel / Vue.js Developer at Zen of Ruby (2021-01 – 2022-10)

• Developed and maintained Laravel/Vue applications for agency clients, including a quiz LMS and a flight-school portal.

Web Developer at Rkixtech (2020-06 – 2020-12)

• Built PHP/Laravel web applications including a CRM for a US-based client.

BS in Computer Science – University of Management & Technology (UMT), Lahore (2021)