Product Owner – E-commerce & Digital Platforms - Mattress Industry - Saudi Arabia
(2022-01)
- Own the product roadmap across Shopify, Salla, WordPress, and Odoo, defining priorities, requirements, and user stories based on business goals and customer insights.
- Scaled the brand's online business from 0 to Millions by optimizing product features, improving user journeys, and implementing data-driven conversion strategies.
- Lead cross-functional collaboration with marketing, SEO, sales, logistics, and development teams to improve onboarding, conversion, retention, and repeat purchase behavior.
- Gather requirements, document workflows, and coordinate with developers/designers to deliver new features, optimize UI/UX, and automate operational processes.
- Manage end-to-end digital product performance, including catalog logic, pricing flows, checkout experience, shipping automation, and Odoo ERP integrations.
- Conduct continuous analysis of funnel metrics (CTR, add-to-cart, checkout, drop-offs) to identify improvement opportunities and guide the product backlog.
- Drive SEO-aligned product enhancements to increase organic visibility and improve customer acquisition costs.
- Perform UAT (User Acceptance Testing) and validate releases to ensure high-quality, scalable, and stable product deployments.
- Champion data-driven decision-making through dashboards, reporting, and KPI tracking across acquisition, activation, retention, and revenue cycles.
- Partner with customer support to convert feedback into actionable product improvements, reducing friction and improving customer experience.
Product Specialist – Sr. Ecommerce Executive - Shoes Industry - Saudi Arabia
(2020-01 - 2022-12)
Supported the end-to-end evolution of the company's digital products, improving user experience, platform performance, and conversion flows across multiple online stores.
- Led the transition from a custom web setup to Shopify, resulting in faster load times, improved stability (99% uptime), and a more scalable product architecture.
- Analyzed customer behavior, funnel metrics, and user pain points to guide product enhancements that increased engagement and purchase readiness.
- Coordinated with developers and designers to implement new features, UX improvements, and system fixes based on collected requirements and user insights.
- Contributed to catalog structure, product data integrity, and inventory workflows to ensure a smooth and reliable shopping experience.
- Implemented SEO and on-site optimization strategies that improved product discovery and reduced customer acquisition costs.
- Took part in CRM segmentation, email automation, and retention initiatives to improve user lifecycle metrics and repeat purchase behavior.
- Ensured cross-functional alignment between marketing, customer support, logistics, and development teams to maintain a seamless user journey and brand consistency.
Web Product Specialist - Software Industry - Pakistan
(2019-01 - 2020-12)
Developed high-performing e-commerce sites for international brands including: defendercameras.com, volticchargers.com, and canvaclubsa.com
- Focused on conversion-driven UI/UX and landing page optimization to improve sales performance.
- Delivered SEO-friendly, mobile-responsive storefronts on Shopify, WordPress, and custom platforms.
- Translated creative concepts into functional, high-impact digital experiences for multiple brand launches.
