Wajeeha Farooq

"As an accomplished Assistant Manager in Digital Marketing, I bring a proven track record of driving online success and brand growth. With seven years of experience in the digital marketing field, I have honed my skills in developing and executing robust digital strategies that consistently deliver results. My expertise spans across various areas, including social media management, paid advertising, SEO, content marketing, and data analytics.

Executes Digital media plan and paid marketing campaigns through Facebook, Instagram, YouTube & LinkedIn pages. Implement & analyze performance metrics, measure & assess goals via ROI.

•Monitor Key performance Indicators KPIs) such as cost per acquisition (CPA), return on ad spend (ROAS), conversion rates to ensure campaign success.

•Create campaigns for different products & departments including DVC/TVC and tutorial videos, and work with various content formats such as blogs, videos, audio podcasts, etc.

• Collaborate with the creative team to develop compelling and engaging PR content that align with brand guidelines and resonated with the target audience.
• Developed Annual Marketing Plan & Forecasting of revenue to align PR strategies with overall marketing initiatives.
• Up-to-date with industry trends, emerging technologies, and best practices in marketing. Continuously learn and adapt strategies to stay ahead in the ever-changing marketing landscape.
• Optimize content for the website and social media platforms
• Manage the website and maintain it by keeping best practices in mind, and tracking the website traffic flow.
• Management of all social media platforms, paid PR, competition & campaign management & digital media planning & buying in an efficient manner.
• Preparing digital growth reports and digital patterns of a brand and its competitor.

Graduation in Journalism