Waqar Ahmef

Results-driven Apparel Marketing Manager with over 20 years of experience in the textile and apparel industry. Experienced in business development, international buyer management, merchandising, sourcing, product development, costing, negotiation, and production coordination. Proven ability to develop new business, build long-term buyer relationships, manage product development, coordinate with factories, and ensure quality and on-time delivery.

Experienced in working with knitwear, denim, woven garments, uniforms, workwear, home textiles, towels, and socks.

Marketing Manager - Sattari Garments

• Developed new local and international business opportunities.
• Built strong relationships with buyers and sourcing partners.
• Managed product development, sampling, costing, and order execution.
• Coordinated with production, merchandising, and quality teams.
• Negotiated prices, delivery schedules, and commercial terms.
• Ensured on-time shipment and customer satisfaction.

Marketing Manager - Prime Sourcing (Buying House)

• Developed new international buyers and sourcing opportunities.
• Coordinated between buyers and manufacturing factories.
• Managed factory sourcing and vendor evaluation.
• Handled product development, costing, and sampling.
• Negotiated prices and production lead times.
• Followed production, quality, and shipment schedules.
• Built long-term relationships with buyers and suppliers.

Marketing Merchandiser - Chandio Textiles

• Managed international buyer communication.
• Prepared quotations and cost sheets.
• Coordinated product development and sampling.
• Followed production planning and delivery schedules.
• Worked closely with merchandising and quality teams.
• Developed new business opportunities.

Merchandiser - Knitwear Textile

• Managed merchandising activities from order confirmation to shipment.
• Coordinated sampling and approvals.
• Followed production schedules.
• Communicated with suppliers and buyers.

Merchandiser - Crown Apparel

• Assisted in merchandising operations.
• Coordinated sampling and production planning.
• Followed fabric, trims, and accessories.
• Supported production and shipment coordination.