Wasif Aziz

SEO Specialist with hands-on experience in improving website visibility, increasing organic traffic, and boosting search engine rankings. Skilled in keyword research, on-page and technical SEO, content optimization, and performance analysis. Passionate about using data-driven strategies to deliver measurable results.

SEO expert at Interloper Inc (2024-12 – Present)

• Executed On Page SEO for Laravel based E-commerce sites, including keyword research, product and category page optimization, metadata management and search engine ranking improvements.
• Managed on-page SEO for SAAS Wordpress site, including keyword research, content optimization, landing page SEO, metadata management, internal linking and page structure.
• Executed off-page SEO strategies through backlink acquisition, link quality assessment, competitor backlink analysis and toxic backlinks to improve domain authority and organic search performance.
• Identified and resolved indexing, crawling, and technical SEO issues using Google Search Console, including 301 redirects, 404 error resolution, XML sitemap management, and search engine indexing optimization.
• Collaborated with Laravel developers to implement technical SEO improvements, including website speed optimization, mobile responsiveness, crawlability enhancements, and overall search engine performance.
• Monitored and analyzed SEO performance using Google Analytics and Google Search Console, tracking organic traffic, keyword rankings, click-through rates (CTR), user engagement metrics, and website health.
• Optimized WordPress websites using Yoast SEO and Rank Math, focusing on meta tags, keyword targeting, content optimization, schema implementation, and on-page SEO best practices.

Lead Generation Internee at GAO Tek (2023-01 – 2023-04)

• Generated targeted B2B leads using Apollo platform, supporting sales and marketing goals effectively.
• Researched potential prospects and verified all contact data to ensure lead quality and accuracy.
• Supported lead nurturing processes by maintaining well-organized and updated lead lists efficiently.

Bachelors in Computer Science (Associate degree program) – Punjab University Lahore (2023-02 – 2024-04)

Intermediate – Fauji Foundation Kallar Kahar (2018-08 – 2020-10)