Wassi Aamir

Marketing-driven Creative Lead with 4+ years of experience building brand identities, content strategies, and visual campaigns. I specialize in blending storytelling with performance-focused marketing to create content that not only looks strong but drives engagement. Founder of Dumb Studio, working with brands across F&B, health, and lifestyle.

Creative Director / Marketing Lead at Clasp Media (2025-03 – Present)

Led content and marketing strategy for 10+ brands across food, health, and lifestyle sectors. Built brand identities and content systems aligned with audience behavior and platform trends.

• Led content and marketing strategy for 10+ brands across food, health, and lifestyle sectors
• Built brand identities and content systems aligned with audience behavior and platform trends
• Planned and executed social media campaigns to improve engagement and brand recall
• Translated client business goals into actionable content strategies and creative direction
• Managed end-to-end content production (shoots, visuals, digital assets)
• Brands: Zero Degree, Chisel Health, Grains & Greens, Brew District, Smiley Buns, Gloria Jeans (Chapter Z)

Content Director / Filmmaker at Topspot media & Freelance (2022-01 – 2025-01)

Developed narrative-driven content aligned with audience psychology and platform performance. Directed short films, branded content, and music videos from concept to execution.

• Developed narrative-driven content aligned with audience psychology and platform performance
• Directed short films, branded content, and music videos from concept to execution
• Balanced storytelling with marketing intent to increase audience retention
• Projects: In Stillness, Bloom, Stitched, Music Videos

Colorist (Visual Post-Production) at Freelance (2021-09 – Present)

Enhanced visual storytelling for ads, films, and branded content through color grading and post-production.

• Enhanced visual storytelling for ads, films, and branded content
• Collaborated with creative teams to align visuals with campaign tone and audience appeal

Bachelor's in Film & Television Production – National College of Arts (2021 – 2025)