Zaib Ali

Results-driven Google Ads (PPC) Specialist with 4+ years of experience managing high-performing Search campaigns. Skilled in keyword research, ad copywriting, conversion tracking, and campaign optimization. Experienced in driving quality leads and maximizing ROI for ebook publishing and other businesses.

Google Ads (PPC) Specialist at Sanddex (2024-01 – Present)

• Manage Google Search campaigns for multiple clients.
• Optimize campaigns to improve ROI and reduce CPC.
• Conduct keyword research and competitor analysis.
• Implement conversion tracking using GA4 & GTM.
• Monitor performance and generate quality leads.

Google Ads Executive at Mobitsing (2022-01 – 2024-01)

• Managed Google Ads Search campaigns for clients.
• Created and optimized responsive search ads.
• Performed keyword research and bid optimization.
• Improved campaign performance and lead generation.
• Prepared campaign reports and performance analysis.

PPC Associate at Smuftech (2021-01 – 2022-01)

• Assisted in managing Google Ads campaigns.
• Conducted keyword research and ad group structuring.
• Monitored daily performance and made optimizations.
• Worked on ad copy creation and landing page suggestions.
• Generated reports and supported campaign strategy.

Bachelor's Degree