Zain Ali

Hi, I'm Zain Ali, a Full Stack Developer specializing in AI automation and smart web solutions. I design and develop high-performance, secure, and conversion-focused websites tailored to business needs. I create scalable and user-friendly digital products that help businesses grow and improve engagement.

With 6+ years of professional experience, I have worked with clients across the UK, Canada, and UAE. My expertise includes WordPress, custom web development, and AI-driven automation solutions. I focus on delivering modern, reliable, and results-oriented solutions that add real business value.

Senior Web Developer at PFOC (Pakistan's First Online Consultants) (2025-09 – Present)

• Worked on multiple international and business websites including Lanop (lanop.co.uk), DBTA, A8OM, Eco Outsourcing, PFOC, and PFOC Properties, delivering high-quality WordPress solutions.
• Developed and customized business websites based on UI/UX designs, ensuring pixel-perfect implementation and responsive layouts.
• Integrated Zoho CRM and other third-party tools to streamline business operations and improve lead management workflows.
• Built component-based website architecture to improve scalability, performance, and maintainability across projects.
• Identified and resolved critical website issues and bugs, improving stability, speed, and overall user experience.
• Collaborated with teams to deliver SEO-friendly, conversion-focused websites aligned with business goals and client requirements.

Senior Front-end Developer at Pixel Pace Technologies (2023-01 – 2024-09)

• Developed and delivered 50+ websites and web applications using React.js, WordPress, Shopify, HTML, CSS (SCSS), JavaScript, and jQuery for clients across various industries.
• Converted Figma, Adobe XD, and custom UI designs into pixel-perfect, fully responsive, and cross-browser compatible websites.
• Built custom React.js applications and dynamic frontend solutions with a focus on performance, scalability, and user experience.
• Developed custom WordPress themes, plugins, and Shopify stores tailored to specific business requirements and eCommerce goals.
• Created interactive user interfaces and advanced functionality using JavaScript, jQuery, REST APIs, and third-party integrations.
• Optimized website performance, SEO, accessibility, and Core Web Vitals to improve search visibility and user engagement.
• Successfully delivered client projects on time and within budget while maintaining high-quality coding standards.
• Collaborated with designers, project managers, and development teams throughout the complete project lifecycle.
• Mentored junior developers, performed code reviews, and shared best practices to improve team productivity and code quality.
• Troubleshot and resolved complex frontend, WordPress, and Shopify issues to ensure stable and reliable website performance.

Senior Front End Developer at Ewebcraft (2024-10 – 2025-08)

• Developed and maintained reusable, scalable React components for the Fanability web builder platform, improving development efficiency and consistency across projects.
• Built responsive, user-friendly interfaces with a strong focus on accessibility, cross-browser compatibility, and modern UI/UX best practices.
• Collaborated closely with PHP backend developers to integrate APIs and ensure seamless data flow between frontend and backend systems.
• Optimized application performance through code refactoring, lazy loading, component optimization, and efficient state management techniques.
• Participated in Agile development processes, including sprint planning, daily stand-ups, code reviews, and collaborative problem-solving sessions.
• Contributed to platform stability by identifying, troubleshooting, and resolving frontend issues while maintaining high code quality standards.
• Worked with Git-based version control workflows to manage feature development, testing, and production deployments effectively.

DAE Diploma in Computer Information – Pak Poly Technical Institute (2018-02 – 2021-08)

Matriculation (High School) in Science – Imran Education School System (2017-07 – 2018-01)