Zain Aslam

Results-driven Digital Marketing Specialist with hands-on experience launching and optimizing Meta Ads and Google Ads campaigns, executing SEO strategies, and building conversion-focused WordPress and Shopify websites. Proven ability to manage end-to-end campaigns — from audience research and creative production to performance tracking and ROI optimization. Targeting growth-focused digital marketing roles across Pakistan and international remote teams.

Digital Marketing Assistant - 4D Group of Company

(2023-01 - 2024-12)

• Launched and managed Meta & Google Ads campaigns, optimizing audiences and creatives to drive higher CTR and lower CPC.
• Executed daily social media content calendars across Facebook & Instagram, increasing brand reach and engagement.
• Set up Meta Pixel & conversion tracking, enabling accurate attribution and retargeting funnels.

Freelance Digital Marketer - Za Home Decor

(2024-01 - 2024-12)

Client Project

• Built a complete WordPress e-commerce store and landing pages, optimized for speed, mobile and on-page SEO.
• Planned and ran Facebook & Instagram Ads with retargeting and lookalike audiences, generating qualified leads.
• Produced ad creatives and product content using Canva & CapCut, lifting engagement on paid creatives.

Content Writer & SEO Helper - Vormand Company

(2023-01 - 2023-12)

• Wrote SEO-optimized blogs and product pages with strong title tags, meta descriptions and internal linking.
• Performed keyword research using Google Keyword Planner & Ubersuggest to drive organic traffic.

Marketing Support Intern - NextMind Company

(2022-01 - 2023-12)

• Supported planning and execution of small-scale ad campaigns and social media calendars.
• Assisted with on-page SEO audits and competitor research to improve client visibility.

DAE - Mechanical Engineering - PITAC College, Lahore (2022-01 - 2024-12)

Digital Marketing Course - Skill Development Centre, Lahore (2024-01 - 2024-12)

Matriculation - Science - BISE Lahore (2022-01 - 2022-12)