Zain Bin Ali

Results-driven PR Practitioner, Social Media Manager, and Graphic Designer with comprehensive experience operating a digital agency, growing brands, and executing high-impact campaigns across social, print, and web media. Proficient in moving seamlessly between strategy, design, and execution within parallel client accounts. Integrates AI tools (ChatGPT, Gemini, SEOwriting.ai) daily to deliver scalable, optimized content.

Demonstrated expertise in leading complex Digital PR strategies, conceptualizing experiential media, and producing socially impactful documentary films.

Social Media Executive (Promoted from Intern) - Digital Mandee - Lahore, Pakistan

(2023-01)

• Assumed full ownership of diverse client accounts, leading comprehensive content strategy and campaign execution from initial brief to final delivery.
• Produced, scripted, and edited short-form native video content (Reels, Shorts) optimized for specific platform algorithms.
• Collaborated tightly with cross-functional design and marketing teams to ensure rapid turnaround times and strict brand alignment.

Social Media Intern - Digital Mandee - Lahore, Pakistan

(2022-01 - 2022-12)

• Managed platform-specific daily operations, content scheduling, and community engagement initiatives under senior guidance, before promotion to Social Media Executive.

Visual Creator & Layout Artist | Freelance Editorial Designer & Filmmaker - Freelance

(2025-01 - 2026-12)

• Directed, filmed, and edited a compelling documentary focused on Thalassemia awareness, produced in direct collaboration with the Sundas Foundation and Amna Bashir Hospital.
• Executed complete visual layout, typography, and creative direction for multiple independent magazines, including Waadi, Off Smoke and Stone, Legacy in Luminescence, and Before the Bazaar Awake.

Graphic Designer & Event Organizer - Punjab University Mass Communication Dept.

• Designed the official university magazine, handling full-page layout, typography selection, and print-ready file production.
• Created extensive visual branding suites, including posters, digital banners, and social assets for departmental events.
• Organized a high-profile university seminar, independently managing promotional logistics and cohesive visual identity.

WordPress Developer & SEO Practitioner - Self-Initiated

• Built and actively manage a live WordPress website in the home improvement niche, driving consistent organic search traffic.
• Monitor site performance metrics via Google Search Console and implement independent on-page SEO strategies.

Guest Posting Specialist - Econceptive

(2020-01 - 2020-12)

• Authored SEO-focused guest articles and collaborated with webmasters to secure placements on reputable domains.

Bachelor of Science (BS) - Public Relations & Advertising - University of the Punjab