Zain Mustufa

Senior SEO Executive with 4 years of experience helping websites improve rankings, traffic, and online visibility through effective SEO strategies. Skilled in Technical SEO, Keyword Research, On-Page SEO, Link Building, Local SEO, AEO, and GEO. Experienced with Google Analytics, Search Console, SEMrush, and Ahrefs to find SEO issues, improve website performance, and identify growth opportunities.

Focus on improving site structure, search visibility, local presence, and content for both traditional search engines and AI-powered search platforms.

Senior SEO Executive at Carpe Diem Team (2025-08 – Present)

• Managed Local SEO campaigns for multiple international clients across competitive local markets.
• Optimized Google Business Profiles (GBP) to improve local rankings, visibility, and customer engagement.
• Conducted local keyword research, competitor analysis, and on-page SEO optimization for targeted locations.
• Built and managed local citations, backlinks, and location-based SEO strategies to improve Google Maps and organic search performance.

SEO Executive at eSpark Consulting Group (2023-09 – 2025-07)

• Worked closely with developers and writers to implement SEO, AEO, GEO best practices and content structuring.
• Conducted on-page and off-page SEO, improving keyword rankings and organic traffic.
• Used Google Search Console, Google Analytics, and Screaming Frog to analyze performance and identify growth areas.
• Designed feedback loops to align content with user intent and community discussions.

SEO Executive at Digitalogies Pvt, ltd (2022-07 – 2023-09)

• Performed in depth SEO audits, focusing on crawl errors, indexation issues, and page speed optimization.
• Optimized URL architecture, internal linking, and implemented schema markup to improve search appearance.
• Built high quality backlinks using white hat techniques, increasing domain authority and search visibility.
• Generated leads through SEO for eCommerce and corporate websites.

SEO Intern at Ask SEO, Karachi (2021-01 – 2022-12)

• Increased domain authority using advanced link-building techniques.
• Generated leads through SEO for company and ecommerce sites.
• Skilled in building high-quality backlinks through white-hat strategies to improve domain authority and search engine rankings.

BS in Computer Science – FEDERAL URDU UNIVERSITY (2020-01 – 2024-12)