Zain Ul abdeen

Results-driven Digital Marketing professional with 3–4 years of hands-on experience in e-commerce marketing, paid advertising, and customer acquisition. Experienced in planning, managing, and optimizing Meta and TikTok advertising campaigns to increase sales, engagement, and brand growth. Skilled in campaign strategy, audience research, ad copywriting, budget management, performance analysis, and conversion optimization.

Successfully delivered thousands of orders through performance marketing campaigns while achieving consistent ROAS results of up to 10x–15x.

Digital Marketing Specialist (Freelance) - Local Pakistani Businesses

• Developed and optimized websites for local businesses to improve their digital presence.
• Managed Meta and TikTok advertising campaigns based on business goals including sales, traffic, engagement, and conversions.
• Created advertising strategies, audience targeting plans, and campaign structures.
• Conducted market research and competitor analysis to improve campaign performance.
• Monitored advertising results and optimized campaigns to improve efficiency and customer acquisition.
• Created marketing content and persuasive ad copy in English and Urdu.

E-commerce Business Owner | Digital Marketing & Growth - Self-Managed E-commerce Business

• Managed complete digital marketing operations including paid advertising, customer acquisition, and online sales growth.
• Planned and executed Meta and TikTok campaigns across different objectives.
• Managed advertising budgets and optimized campaigns based on performance data.
• Developed product marketing strategies, ad creatives, and promotional campaigns.
• Analyzed campaign metrics and made data-driven decisions to improve profitability.
• Delivered thousands of orders through successful advertising campaigns.
• Achieved consistent ROAS performance, reaching up to 10x–15x ROAS through optimization and scaling.

Intermediate