Senior Photographer & Videographer at ESIRE Limited (2025-01 – Present)
- Leading all photography and videography for global e-commerce clients, mainly Amazon & international marketplaces.
- Producing premium PDP images, A+ content, lifestyle visuals, short-form ads, and product videos.
- Managing studio lighting, set design, product styling, and full post-production workflow.
- Collaborating with creative, catalog, and marketing teams to improve CTR and conversions through visuals.
- Training junior photographers and maintaining equipment, lighting setups, and workflow systems.
Freelance Photographer & Videographer at Self-employed (2015-02 – Present)
- Working independently with fashion brands, designers, and commercial clients.
- Shooting campaigns, editorial projects, e-commerce products, and model portfolios.
- Managing client communication, planning, lighting, shooting, and editing end to end.
- Providing creative direction, mood boards, and brand-consistent visual solutions.
- Specialized in fast-turnaround studio product shoots for apparel brands.
Executive Photographer at Ideas by Gul Ahmed (2023-06 – 2025-01)
- Directed fashion and product photography for pret, formal, and seasonal collections.
- Collaborated with art directors, stylists, and models to create brand naligned concepts.
- Enhanced imagery using advanced lighting, angles, and retouching techniques.
- Delivered high-volume campaigns under strict deadlines while maintaining quality.
E-commerce Photographer at Bachaa Party (2019-07 – 2023-06)
- Managed studio shoots for kids' apparel and accessories.
- Ensured accurate product representation with clean lighting and consistent editing.
- Shot thousands of SKUs with strong attention to detail and color accuracy.
Assistant Photographer (2018-02 – 2019-06)
- Assisted senior photographers in studio and outdoor shoots.
- Handled lighting, equipment setup, model assistance, and on-set workflow.
Gaffer – Film & Fashion Shoots (2015 – 2018)
- Managed lighting setups, rigs, and equipment during fashion, commercial & short film shoots.
- Supported DOPs and photographers with professional lighting execution.
