Zainab Siddiqa

TikTok Shop Strategist with experience in e-commerce growth, affiliate marketing, and content strategy. Skilled in managing TikTok Shops, building creator partnerships, launching products, and increasing sales. Successfully generated £300K+ in revenue within 90 days through effective growth strategies and performance marketing. Strong focus on delivering measurable results and helping brands scale.

TikTok Shop Growth Strategist at TikTok Shop (2024-10 – Present)

• Executed a 90-day scale-up strategy that generated £300k+ in total revenue, transitioning the account from launch to a high-volume market leader.
• Scaled GMV by £100k+ through targeted "GMV Max" ad campaigns, optimizing bidding strategies and creative testing to maintain a high ROAS.
• Maintained a 4.8/5.0 Shop Rating by implementing rigorous operational SOPs, ensuring 100% compliance with TikTok's shipping and quality benchmarks while scaling rapidly.

Affiliate Marketing Specialist (2022-01 – 2024-01)

• Managed end-to-end influencer relations, from initial outreach and negotiation to creative briefing and performance tracking.
• Optimized conversion rates by analyzing campaign data and pivoting strategies toward high-performing creators and content formats.

Intermediate in Computer Science in Information Technology – Sir Syed Girls College, Multan (2019-04 – 2020-10)

Savvy Bootcamp 2024 in Account Management and Content-Creating Training – TikTok Shop (2024-01)