Zaman Idrees

Results-driven SEO & Digital Marketing Expert with 6+ years of experience delivering measurable growth for clients in US, UK, Canada & UAE markets. Expert in On-Page, Off-Page & Technical SEO, Google Ads, Meta Ads, Shopify E-Commerce, and Conversion Rate Optimization. Passionate about turning data into real business results.

SEO & Digital Marketing Specialist at Freelance / Remote Clients (2020-01 – Present)

6 Years Experience in Search Engine Optimization and Digital Marketing

• Achieved 35% YoY increase in organic traffic through comprehensive SEO strategies including on-page optimization, technical audits, and content improvements.
• Built high-quality backlink profiles via outreach and guest posting, significantly improving domain authority and keyword rankings.
• Conducted regular audits using SEMrush, Ahrefs, and Google Search Console; resolved crawl errors, improved Core Web Vitals and site speed.
• Designed and managed Google Ads and Meta Ads campaigns, increasing lead volume by 20%+ and reducing cost-per-acquisition.
• Implemented CRO strategies — A/B testing, landing page optimization, and funnel improvements — boosting conversion rates significantly.
• Created data-driven content strategies aligned with SEO goals, resulting in higher organic reach and brand visibility.

E-Commerce & Shopify Store Manager at Multiple E-Commerce Brands (2021-01 – Present)

5 Years Experience in E-Commerce Store Management and Growth Strategies

• Built and customized Shopify stores from scratch — theme customization, app integrations, payment gateway setup, and performance optimization.
• Developed e-commerce growth strategies that increased product visibility, enhanced customer acquisition, and drove consistent revenue growth.
• Managed product listings, inventory, and promotional campaigns; improved site UX to reduce cart abandonment and increase conversions by 25%+.
• Analyzed store KPIs using Google Analytics and Shopify reports, delivering actionable insights that improved overall sales performance.

BSc in Double Mathematics – University of the Punjab