Zarghona Raheel

BBIT undergraduate (University of the Punjab, CGPA 3.15) with hands-on experience in SEO, content marketing, and data-driven lead generation. Proven ability to execute technical SEO audits, keyword research, on-page and off-page optimization, and social media campaigns. Adept at bridging IT analytical thinking with business strategy to deliver measurable organic growth.

Marketing Research Analyst at Assistify (USA) (2025-07 – Present)

• Conduct marketing data analysis to identify trends and actionable growth opportunities.
• Manage qualified lead generation pipelines and drive targeted outreach campaigns.
• Produce KPI performance reports; optimize outreach messaging based on data insights.
• Collaborate cross-functionally to develop data-backed marketing strategies.

SEO Intern at Tech Philos (2025-03 – 2025-05)

• Implemented on-page SEO: keyword research, content optimization, meta descriptions, internal linking.
• Executed off-page SEO: backlink building, directory submissions, and social media promotion.
• Completed full SEO project for track suits & hoodies niche — on-page and off-page optimization.

Freelance Digital Marketer at Self-Employed (2025-03 – Present)

• LinkedIn profile management, social media management, and outreach & lead generation for clients.
• Plan and execute DM campaigns, paid ads, and organic content for small/mid-size businesses.

B.S. in Business & Information Technology (BBIT) – University of the Punjab (2022-12 – 2026-06)

ICS in Intermediate Computer Science – Punjab Group of Colleges, Lahore (2020-10 – 2022-06)