Zeeshan Qureshi

Seasoned UI/UX Design Consultant with 15+ years of experience delivering user-centered design solutions across the US, Canada, Europe, Australia, Middle East, KSA, Pakistan. Proven track record in consulting for global clients and successfully leading product-based design projects from concept to execution. Currently serving as a UI/UX Consultant, leading cross-functional teams on strategy-driven creative projects that align business goals with customer needs.

Brings over a decade of experience in team leadership, user research, and designing scalable digital solutions for startups and enterprise-level products. Expert in translating complex requirements into intuitive user experiences, while guiding design teams to produce impactful, brand-aligned design assets inspired by real-world insights and practical innovation.

Principal UI/UX Design Consultant at MicroSysX (2025-08 – Present)

• Led cross-functional teams of product managers and engineers to deliver event management platforms, guest management systems, and enterprise digital products that improved onboarding flows and checkout journeys—resulting in 15–30% higher conversion rates and stronger user adoption.
• Created research-backed user journeys, process flows, sitemaps, and storyboards that removed friction from critical workflows, shortened task completion time by 20%, and increased overall engagement.
• Designed scalable UI systems and reusable components—including navigation models, dashboards, and mobile patterns—that improved usability scores and consistency across platforms by 25%.
• Worked closely with clients and product owners to align design systems, websites, intranet portals, and mobile experiences with commercial KPIs such as acquisition and retention—contributing to measurable gains in customer satisfaction and repeat usage.

Principal Consultant UI/UX Design at Systems Limited (2022-07 – 2025-07)

• Collaborated closely with project managers and engineering teams to translate complex business and regulatory requirements into intuitive digital products across Fintech, Banking, Healthcare, and public-sector platforms—contributing to 18–32% improvements in user conversion and task completion rates.
• Produced detailed storyboards, process flows, and sitemaps to clarify product direction early and reduce rework, helping cut delivery cycles by 20% and accelerate stakeholder approvals.
• Designed scalable, accessible UI components—including navigation systems, dashboards, and mobile patterns—that increased usability scores by 25% and supported consistent experiences across enterprise web portals, intranets, and mobile applications.
• Maintained regular engagement with clients and product owners through workshops and review sessions to align design systems and feature roadmaps with strategic objectives, enabling higher adoption levels, stronger customer satisfaction, and measurable ROI from digital transformation initiatives.

Design Head UI/UX at TreeHouse Consultancy (2020-01 – 2022-06)

Lead the design team across multiple IT projects, ensuring task delegation, quality control, and performance-driven solutions. Conduct client meetings to gather and evaluate requirements. Collaborate closely with product owners to design effective user experiences for complex systems

Advisory UI/UX Design at Systems Limited (2012-05 – 2019-12)

Conducted user research and requirement analysis to inform UX strategy. Designed wireframes, prototypes, and user interfaces for web portals, websites, and mobile applications. Collaborated with cross-functional teams to deliver seamless, user-centric digital experiences.

Lead of Design Projects at Royal Cyber Inc. (2011-01 – 2012-04)

I was responsible for creating the User Experiences for Mobile Applications of American Express Bahrain App and customize-able design elements to use in the native design App.

Sr. Graphics Designer at TenPearls (2009-01 – 2010-12)

• Design Web, Mobile and iPhone Application Interfaces and Software Interfaces.
• Responsible to Design Website Web2.0 Mockups and Intranet Portal.
• Design brochures, Letter Heads, Visiting Cards and Greetings Card.
• Design Logos and themes for the companies.

Bachelors in Commerce – Karachi University

Intermediate in Science

Diploma in Computer Science – Karachi School of Science and Technology