Zia Shahid

Highly motivated BBA (Honors) graduate with a double specialization in Marketing & Finance. Recognized for academic excellence and hands-on project experience in consumer credit behavior and digital marketing ROI. Proactive, organized, and seeking a challenging trainee or associate role in a multinational environment.

Project Lead at GCUF University (2022 – Present)

• Evaluated campaign effectiveness to maximize financial returns using data-driven strategies.
• Identified key trends in consumer behavior to refine targeted advertising efforts.
• Analyzed complex financial datasets to understand consumer patterns and risk factors.
• Produced comprehensive analytical reports and delivered high-impact presentations.

Lead Researcher (2022)

• Analyzed complex financial datasets to understand consumer patterns and risk factors.
• Produced comprehensive analytical reports and delivered high-impact presentations.

BBA (Honors) - Marketing & Finance - GCUF University (2022-01 - 2026-12)

FSC - General Science - Govt Higher School (2019-01 - 2022-12)