Zikrullah Arain

Sales and Marketing Professional with 15+ years of experience in commercial operations, customer relationship management, business development, pricing negotiations and international market engagement. Experienced in managing customer-facing sales activities, developing long-term business relationships, coordinating cross-functional teams and aligning customer expectations with operational delivery. Skilled in commercial communication, account development, trade fairs and exhibitions, international travel, and coordination with research, product and delivery teams.

Holds an MBA and BBA in Marketing and brings transferable commercial capabilities suited to growth-focused businesses across consumer goods, FMCG, food, sports, retail, manufacturing and other customer-oriented sectors.

General Manager – Sales & Marketing at ANM Fashion – Denim Division (2022-09 – 2025-02)

• Led sales and marketing activities for the denim division, aligning customer engagement and business-development priorities with commercial objectives.
• Managed international customer relationships, translating buyer needs, target prices, product expectations and delivery requirements into clear internal priorities.
• Negotiated pricing and commercial terms while balancing customer expectations with business requirements.
• Coordinated with R&D, product development and other internal teams to communicate customer requirements, support product decisions and progress orders.
• Worked across internal departments and external stakeholders to address order-related matters and support on-time delivery.
• Developed business relationships through customer communication, international travel and participation in trade fairs and exhibitions.

Marketing Manager at Indigo Textile (Pvt.) Ltd. (2007-04 – 2022-01)

• Managed international marketing, sales activities and customer relationships within textile and denim manufacturing.
• Handled customer discussions, pricing negotiations and ongoing commercial communication to support account retention and new business opportunities.
• Coordinated customer requirements with R&D, product development, sampling, production and delivery teams to keep orders moving against agreed expectations.
• Maintained follow-up across product specifications, samples, approvals, order progress and delivery schedules, raising issues with relevant stakeholders.
• Participated in international customer visits, trade fairs and exhibitions; market exposure included France, Germany, Sweden, Switzerland, Portugal, Italy, Spain, Turkey, Thailand, Vietnam, Bangladesh, Sri Lanka and Tunisia.
• Identified opportunities through customer feedback and market engagement, supporting account development and longer-term business relationships.

Marketing Executive at Artistic Denim Mill (ADM) (2005-01 – 2007-04)

• Supported sales and marketing activities and day-to-day customer communication in a denim manufacturing environment.
• Coordinated customer information, product specifications and sample requirements with relevant internal teams.
• Assisted with follow-up involving fabrics, washes, finishes, approvals, order progress and delivery communication.
• Helped maintain customer relationships and coordination between external customers and mill functions.

Master of Business Administration (MBA) in Marketing – Preston Institute of Management Sciences and Technology (PIMSAT) (2001 – 2002)

Bachelor of Business Administration (BBA) in Marketing – Preston Institute of Management Sciences and Technology (PIMSAT) (1998 – 2001)