Zohaib Siddique
Product & UX Designer | AI, SaaS & Marketplace Products, UX Strategy & Conversion Optimization
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About
Product & UX Designer with 10+ years of experience designing digital products, marketplaces, eCommerce, and internal tools. I turn complex workflows into clear experiences across UX, UI, prototyping, AI-assisted workflows, and implementation.
Experience
Product & UX Designer at CarsThatExcite (2021-09 – Present)
- Designed lead-generation experiences, vehicle discovery, and end-to-end vehicle ordering journeys.
- Designed EVMS, an internal platform for inventory, prospects, leads, and customer communication.
- Designed an accessories commerce experience supporting delivery, store pickup, and professional fitment.
- Translate business requirements into flows, prototypes, UI, and implementation-ready designs.
Product & UX Designer at RentAnythingStore (2025-04 – 2026-04)
- Designed the AI-powered "Create Listing" workflow and end-to-end rental experience across discovery, checkout, listings, and store profiles.
- Conducted UX research with Hotjar to identify friction and guide product improvements.
- Built and maintained the complete Figma design system and interactive product prototypes.
- Worked closely with developers, writing implementation tickets and supporting delivery through development.
UX Designer at BG Berlin (2023-01 – Present)
- Improve eCommerce UX across product discovery, product pages, cart, and checkout.
- Identify friction and opportunities to improve conversion and average order value.
- Design responsive UX/UI improvements and support implementation in WooCommerce.
- Contribute to ongoing experiments and conversion-focused improvements.
Founder & Product Designer at Pakrism (2020-06 – Present)
- Founded and designed a social travel platform combining destination discovery, trip planning, tour booking, and community features.
- Designed the complete web and mobile product experience, including traveler profiles, social interactions, discovery, and booking.
- Created the full Figma design system across web and mobile experiences used by thousands of users.
- Led product strategy, UX, UI, prototyping, information architecture, and ongoing product evolution.
Education
Bachelor's Degree in Computer Software Engineering – Riphah International University (2014-01 – 2018-12)
Degree – Government Post Graduate College of Science, Faisalabad (GCS, Samanabad) (2011-01 – 2014-12)
