Zoya Arshad

SEO Content Writer, Proofreader, Editor, and Social Media Marketing professional with 7+ years of experience in content writing, proofreading, and digital marketing across fintech, cryptocurrency, healthcare, e-commerce, and lifestyle niches. Skilled in SEO, keyword research, content strategy, brand messaging, and social media management.

Content Editor & Social Media Manager at WPRO Dubai (2024-03 – 2026-08)

• Wrote daily crypto and blockchain news articles and copy covering market trends, regulatory updates, and industry developments for a leading crypto exchange.
• Edited and reviewed junior writers' articles for clarity, accuracy, tone, brand voice, and SEO compliance before publication.
• Managed the company's Twitter/X and other social media channels, planning content calendars and posting timely market updates to grow brand visibility and audience.
• Applied keyword research and on-page optimisation to improve organic search rankings.
• Collaborated with writers and marketing to strengthen content quality and campaign alignment, staying current on crypto/fintech trends.

Senior Content Writer & Social Media Coordinator at WPRO Dubai (2023-12 – 2024-03)

• Produced 15+ articles a week on Bitcoin, Ethereum, BlockDAG, DeFi protocols, and emerging blockchain technology for a cryptocurrency news website.
• Supported social media marketing efforts, including content scheduling and Twitter/X updates, to amplify published articles, drive traffic, and boost audience engagement.
• Researched and wrote in-depth analysis and copy on regulatory changes, industry events, and market trends.
• Authored whitepapers for cryptocurrency projects, translating complex technical concepts into clear, engaging content for general readers.
• Built relationships with industry professionals to secure guest contributions and expand content reach.

Social Media & Marketing Manager at Beauty & Attire LLC (2023-06 – 2023-12)

• Managed brand presence and digital marketing across Instagram, Facebook, TikTok, and YouTube, creating visual content and copy aligned with brand style.
• Increased social media engagement by 35% through targeted ad campaigns and content strategy; led a team of four content creators.
• Drove a 25% increase in online sales through influencer marketing collaborations and data-driven seasonal promotions.

Freelance SEO Content Writer at Self-Employed (2020-01 – 2026-01)

• Write SEO-optimised website content, blog posts, and marketing content for international clients across furniture, software, logistics, and lifestyle industries, including Furnicraft UAE, Softtecho, TORVA USA, and Globallimo Chicago.
• Deliver copywriting and content marketing to specific client briefs and style guides, consistently meeting word-count and deadline requirements.
• Received strong client feedback for accuracy, readability, brand voice, and adherence to marketing goals.

Senior SEO Content Writer & Social Media Manager at ZM Soft Solutions (2021-06 – 2023-05)

• Led SEO content strategy and content marketing across websites, blogs, and social channels for clients in healthcare, finance, education, e-commerce, and technology.
• Managed social media accounts and marketing campaigns for client brands, handling content scheduling, copywriting, caption writing, and engagement tracking across platforms.
• Built keyword-rich editorial calendars aligned with business goals, marketing objectives, and audience needs.
• Produced brochures, guides, and presentations as marketing collateral to strengthen brand authority and support conversion goals.
• Tracked analytics and competitor performance to refine content and marketing strategy.

Blog Writer at Trideed Solutions (2020-05 – 2021-06)

• Wrote SEO-focused content and copy across press releases, healthcare, cryptocurrency, SaaS, gaming, travel, and technology niches.
• Collaborated with design, sales, and marketing teams to align content with brand objectives and campaign goals.
• Applied keyword research and on-page optimisation to produce high-ranking, niche-specific content.

BSCS in Bachelor in Computer Science – Superior University

ICS in Intermediate in Computer Science – Govt. Jinnah Degree College

Matriculation in Computer Science – New Light Model High School