Zoya Arshad

Content Editor & Social Media Manager at WPRO Dubai (2024-03 – 2026-08)

Wrote daily crypto and blockchain news articles and copy covering market trends, regulatory updates, and industry developments for a leading crypto exchange.
Edited and reviewed junior writers' articles for clarity, accuracy, tone, brand voice, and SEO compliance before publication.
Managed the company's Twitter/X and other social media channels, planning content calendars and posting timely market updates to grow brand visibility and audience.
Applied keyword research and on-page optimisation to improve organic search rankings.
Collaborated with writers and marketing to strengthen content quality and campaign alignment, staying current on crypto/fintech trends.

Senior Content Writer & Social Media Coordinator at WPRO Dubai (2023-12 – 2024-03)

Produced 15+ articles a week on Bitcoin, Ethereum, BlockDAG, DeFi protocols, and emerging blockchain technology for a cryptocurrency news website.
Supported social media marketing efforts, including content scheduling and Twitter/X updates, to amplify published articles, drive traffic, and boost audience engagement.
Researched and wrote in-depth analysis and copy on regulatory changes, industry events, and market trends.
Authored whitepapers for cryptocurrency projects, translating complex technical concepts into clear, engaging content for general readers.
Built relationships with industry professionals to secure guest contributions and expand content reach.

Social Media & Marketing Manager at Beauty & Attire LLC (2023-06 – 2023-12)

Managed brand presence and digital marketing across Instagram, Facebook, TikTok, and YouTube, creating visual content and copy aligned with brand style.
Increased social media engagement by 35% through targeted ad campaigns and content strategy; led a team of four content creators.
Drove a 25% increase in online sales through influencer marketing collaborations and data-driven seasonal promotions.

Freelance SEO Content Writer at Self-Employed (2020-01 – 2026-01)

Write SEO-optimised website content, blog posts, and marketing content for international clients across furniture, software, logistics, and lifestyle industries, including Furnicraft UAE, Softtecho, TORVA USA, and Globallimo Chicago.
Deliver copywriting and content marketing to specific client briefs and style guides, consistently meeting word-count and deadline requirements.
Received strong client feedback for accuracy, readability, brand voice, and adherence to marketing goals.

Senior SEO Content Writer & Social Media Manager at ZM Soft Solutions (2021-06 – 2023-05)

Led SEO content strategy and content marketing across websites, blogs, and social channels for clients in healthcare, finance, education, e-commerce, and technology.
Managed social media accounts and marketing campaigns for client brands, handling content scheduling, copywriting, caption writing, and engagement tracking across platforms.
Built keyword-rich editorial calendars aligned with business goals, marketing objectives, and audience needs.
Produced brochures, guides, and presentations as marketing collateral to strengthen brand authority and support conversion goals.
Tracked analytics and competitor performance to refine content and marketing strategy.

Blog Writer at Trideed Solutions (2020-05 – 2021-06)

Wrote SEO-focused content and copy across press releases, healthcare, cryptocurrency, SaaS, gaming, travel, and technology niches.
Collaborated with design, sales, and marketing teams to align content with brand objectives and campaign goals.
Applied keyword research and on-page optimisation to produce high-ranking, niche-specific content.

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