Lukasz Nalaskowski

Dynamic and results-driven digital sales leader with 15 years of experience in e-commerce, and 6 years as e-commerce key account. Proven record of successful account development (consumer health and lighting sector) via their DTC platforms, marketplaces (Allegro, Amazon, eMag, Decathlon), and in standard e-Retail. Full P&L e-Commerce accountability (EBIT-level) with margin growth focus.

Strong commercial acumen proven with MBA diploma, and business practices in CEE and EMEA region since 2019. Experienced in working directly with C-Level stakeholders and company owners (distributors).

EATYX.Com (FMCG) Interim Manager. e-Retail, eCommerce, DTC.

Sales Partner (Affiliate Sales Model) at Bemer (2025-03 – Present)

Physical Vascular Therapy Applicator e-Commerce Manager EMEA at Essity (2021-05 – 2025-12)

Strategic and operational e-commerce leadership. Driving initiatives across the EEMEA region. Full P&L responsibility, driving revenue growth and profitability across digital channels.

• Scaling e-Commerce sales via DTC (distributors, resellers), marketplace (Allegro, Amazon, Ozon, Hepsiburada, eMag), and e-pharmacy.
• Responsible e-Commerce development of healthcare brands: TENA (incontinence), Jobst (compression), Actimove (orthopaedics), Leukoplast (woundcare) including: content & digital shelf management
• Cooperation with strategic e-Commerce business partners including: customer facing, onboarding, negotiations, JBPs, sell-out acceleration, annual targets, and new business development.
• Collaborating with marketing, sales, finance, compliance and supply chain including C-Level Stakeholders.
• +50% revenue growth in EMEA (Poland, Russia, Turkey) with 3 years. From €8M to €12,2M
• +20% revenue growth on key marketplaces (Allegro), with ROI optimization +50% in a year
• Built regional e-commerce maturity including from scratch team building in local markets
• Deployments: dropshipping for B2B partners; online NFZ reimbursement for incontinence products

E-commerce Manager CEE at Signify (2019-05 – 2021-03)

Designed and executed the CEE e-commerce roadmap aligned with global strategy and local market e-Commerce landscape.

• Cooperation with strategic e-Commerce business partners including: customer facing, onboarding, negotiations, JBPs, sell-out acceleration, annual targets, and new business development.
• Increased online market share through effective cooperation with leading regional marketplaces (e.g., Allegro, eMag, Alza, Tim.pl), and retailers: Castorama, Media Expert, X-Kom, Leroy Merlin.
• Responsible for consumer electronics brands: Philips Hue (smart lighting) and Philips Lighting (LED bulbs, semi-professional lighting products): product content, digital shelf management and e-Retail KPIs
• +30% revenue growth in electro channel (Media Expert, Media Markt, Euro RTV AGD, X-Kom)
• PIM & Automated Product Detail Pages for electro channel
• Launch of Philips Professional Brand Store on Allegro

Senior Project Manager e-Commerce at Execon (2018-04 – 2019-04)

Led digital transformation projects for clients in the telecom and beauty sectors. Focused on UX optimization, sales funnel design, and UAT, emphasis on sales growth and customer retention.

• Created and managed cross-functional teams across CX/UX design, webshops development Adobe Commerce (Magento) and Shopify, and testing
• Delivered ~30 front-end implementations improving UI and UX for telecom sector & beauty sectors

Digital Strategy Lead at mrTarget (2016-10 – 2018-03)

Developed integrated digital strategies including SEO, SEM, social media, programmatic campaigns, and CRM for FMCG and retail brands.

• Participated in the Google Elevator program to advance clients' digital maturity e-Commerce Manager at Coral Travel (2015-04 – 2016-09)

Full P&L responsibility for the D2C e-commerce channel.

• Achieved double-digit sales growth through process improvements, UX optimization and traffic acquisition
• Implemented marketing automation tools (SALESmanago), developed CRM personalization strategies and customer lifecycle management initiatives to boost conversion and retention

E-commerce Project Manager at Orange Polska (2011-02 – 2014-11)

Managed marketing automation and CRM projects for customer acquisition and retention.

• Built an email contact database in cooperation with retail and telesales channels
• Supervised a team of 40+ online customer service agents (chat, hotline)
• Created and implemented customer journey frameworks across Email, SMS, and Hotline touchpoints

UX Research Manager at Orange R&D Labs (2007-09 – 2010-12)

Led research projects in CX, UX, and market research across France, UK, Spain, and Poland to develop digital design standards and user journey mapping.

• Delivered strategic UX recommendations for web, mobile, and retail channel experiences

Senior Research Executive at Telekomunikacja Polska (2005 – 2007)

Initiated and led research projects in CX, UX, consumer behavior, usability, and innovation.

Research Executive at Kinoulty Research (2003 – 2005)

Conducted market research projects for FMCG, telecom, and retail clients.

Teacher Fellow and Research Assistant at University College London (2001 – 2002)

Participating in academic research and teaching at the School of Slavonic & East European Studies.

Teaching Assistant at Uniwersytet Mikołaja Kopernika (1998 – 1999)

Institute of Sociology. Delivered lectures and supported academic research in sociology.

MBA – Woodbury Business School, Utah Valley University, PAN, SWPS (2025)

MA in Society and Politics – University of Lancaster and Central European University (2001)

MA in Sociology – Uniwersytet Mikołaja Kopernika (2000)