Michał Korczyk

A business practitioner and psychologist bridging the gap between creative flow and a rigorous, process-driven approach. I design comprehensive content strategies and sales copy that go beyond brand building to drive measurable revenue growth and return on investment (ROI). As an expert in B2B copywriting and conversion optimization, I craft communication strategies rooted in a deep understanding of consumer decision-making processes. I specialize in advanced

SEO copywriting that balances high search engine visibility with natural,

authoritative language. With full native proficiency in both Polish and English, I successfully execute international marketing campaigns and corporate communication projects, ensuring cross-market consistency and impact on a global scale.

Freelance Language Specialist & Data Quality:

• Linguistic Quality Assurance (QA): Performing high-precision validation of

Polish and English datasets, including transcription review and Inverse Text

Normalization (ITN) to ensure 100% accuracy for AI training models.

• Data Annotation & Labeling: Executing complex image annotation (BBox)

and curation tasks, maintaining strict adherence to project-specific guidelines and quality KPIs.

• SEO Copywriting & Transcription: Creating high-quality content optimized for search engine algorithms while maintaining natural flow; performing highprecision audio/video transcriptions with a focus on linguistic nuances and industry-specific terminology.
• Business & E-commerce Localization: Translating and localizing highstakes business content, ensuring cultural resonance and maintaining brand authority across Polish and English markets.
• Strategic Communication: Leveraging a background in Business

Psychology to analyze consumer decision-making processes and optimize content for maximum engagement and conversion.

• Process Management: Applying managerial experience to handle largescale data sets with a focus on ROI, efficiency, and meticulous attention to detail.

Since mid-2020, I have been building my core expertise as a freelance language specialist and data quality analyst, focusing heavily on linguistic quality assurance, SEO copywriting, and business content localization. In this capacity, I work directly with advanced datasets, performing high-precision audio transcriptions, Inverse Text Normalization, and complex data annotation to ensure flawless accuracy for AI training models. I also leverage my background in business psychology to craft naturally flowing, conversion-optimized content that resonates across international markets and drives ROI.

Alongside this primary focus on linguistic and analytical projects, I have steadily developed a strong track record in sales and regional management. My leadership journey began with directing a high-performing sales team of 20 to 30 people, where I was responsible for daily KPI enforcement, onboarding, and quality assurance. From there, I expanded my skills into field sales and B2B relations, negotiating infrastructure permits and actively acquiring new clients, which naturally led to a regional coordination role managing visual merchandising standards and long-term partnerships across two provinces.

Eventually, this progressive management experience culminated in an area manager position where I took full P&L responsibility for a network of 27 retail stores, overseeing everything from strict operational audits and process optimization to personnel coaching and the complete life-cycle management of opening new locations.