Senior UI/UX Designer at QPharma, Inc. (2023-01 – Present)
Super App for Pharmacists & Doctors — 6 Modules | Web & Mobile
- Fragmented multi-role healthcare workflows → Led end-to-end cross-platform UX strategy → Streamlined experiences and improved efficiency → –40% task time
- Inconsistent UI and scaling challenges → Owned and operationalized the design system, driving handoff and UX QA → Elevated product quality and scalability → Measured by improved release quality and faster engineering cycles
- Data-driven prioritization → Led research and A/B testing to shape roadmap decisions → Increased satisfaction and revenue performance → +25% NPS, +15% checkout conversions, +35% faster cycle time
Senior UI/UX Designer at Groupado (2022-02 – 2022-12)
E-learning & Collaboration Platform (Web + Mobile)
- Fragmented core UX across teams → Led end-to-end UX in cross-functional squad (PM, 4 Eng, Data, Research) → Unified product experiences across key journeys → Measured by delivery ownership across all core flows
- High drop-offs in onboarding and enrollment funnel → Redesigned course discovery → enrollment → collaboration journey → Reduced friction and optimized conversion paths → −25% drop-offs | +35% enrollment conversion
- Inconsistent UI and slow design execution → Built scalable design system, defined personas, reframed problem statements → Increased efficiency and ensured cross-platform consistency → +85% design efficiency | System adopted across product
- Limited user insight and slow iteration cycles → Implemented continuous feedback loops with Engineering & Data → Improved usability and accelerated releases → +43% usability | +20% CSAT | 95% faster release cycles (releases/week)
UI/UX Designer at Cerera Technologies (2021-02 – 2021-12)
Business Automation Solutions
- Complexity → Clarity: Simplified data-heavy systems into intuitive, WCAG-compliant interfaces → Reduced task time 30%
- Low Engagement → Measured Optimization: Led rapid UX research & A/B testing (2 weeks) → Increased engagement 25%
- Workflow Friction → Operational Efficiency: Restructured enterprise workflows via workshops & discovery → Improved team efficiency 20%
- Inconsistency → Scalable Systems: Built cross-platform design systems (IA, dashboards, roles/permissions) → Accelerated delivery & ensured product consistency at scale
