Ines Colon

Driven advertising specialist with a strong grasp of digital storytelling. Experienced by guiding brands through digital growth. Known for building bold ideas through data, creativity and market trends by shaping brand voices, and turning insights into campaigns that spark attention and action. Specialty in Telecommunications, automotive & retail industry.

Digital Marketing Specialist - POWER MEDIA

(2023-04 - 2023-08)

• Driving digital efforts focused on attracting steady leads and profitable sales for Power Solar, EcoFlow, Power Sports Warehouse, and Ducati Puerto Rico.
• Integrate supported by strong influencer partnerships that boost visibility, engagement, and brand trust across each category. executions.

Account Executive - VMLY&R | GREY | WUNDERMAN THOMPSON

(2022-06 - 2023-03)

• Planning, integration and recommendation of new digital and social media trends to clients to increase sales, lead generation, awareness and social commitment.
• Influencer Marketing on-going program to support brand needs based on activations nor necessities.
• Events digital management and executions such as: concerts, online ticket sales, consumer promotions.

Digital Marketing Specialist - SAY AGENCY

(2021-04 - 2021-10)

• Digital and traditional retail and brand strategies. Developing, managing, and delivering punctual strategies to increase sales and awareness.
• Advertising & events coordination to attract new prospective clients & increase car sales.

Digital Marketing Specialist - BADILLO SAATCHI & SAATCHI

(2021-10 - 2022-04)

• Execution and implementation of digital strategies based on each brands needs and KPI's.
• Marketing and advertising research about the each brand's market and competition to maintain a landscape of the industry.
• Influencer Marketing recommendations and executions.

Community & Content Manager - BELLA GROUP

(2020-09 - 2021-04)

• Community & Content Management for cars, motorcycles, generators & leisure products.
• Clasificados Online Manager and Reporter. Performing reports of the used cars available on inventory and day-to-day keep in contact with managers and sales executives to execute the designated accounts.
• Client relationships on social media to attract new prospective leads to generate sales.

ADVERTISING BAC - Advertising - UNIVERSIDAD DEL SAGRADO CORAZÓN (2020)