Amanda Marques

Product designer with 4+ years building end-to-end digital experiences for high-traffic B2B products. Comfortable moving fast between rough concepts and production-realistic prototypes, using AI tools to compress iteration cycles and raise quality. Driven by measurable impact, I track funnels and retention, identify high-leverage bets, and work closely with PMs and engineers from discovery through release.

UX/UI Designer at ADP (2024-11 – 2025-12)

• Owned end-to-end design for complex B2B web and mobile products, from first principles exploration to QA and release, working alongside PMs and engineers in small, autonomous agile teams.
• Led design of an AI-powered purchase flow, cutting support dependency by 50%; applied AI tooling to accelerate prototyping and iterate through natural-language feedback loops.
• Identified high-leverage usability improvements through funnel analysis and qualitative research, lifting conversion rates by 20% and reducing support contacts by 25%.
• Enforced WCAG 2.2 accessibility standards across the product portfolio, reducing reported accessibility issues by 50%.
• Built and maintained design system components used across multiple products; documented interaction patterns to keep quality consistent at pace.
• Presented design rationale and trade-offs to stakeholders, defending decisions with data while remaining open to sharp feedback.
• Mentored junior designers, holding the team to a high and rising bar.

Junior UX/UI Designer at ADP (2022-08 – 2024-10)

• Contributed across the full design cycle (user research, usability testing, flows, wireframes, and high-fidelity prototypes) for web and mobile products.
• Translated complex business workflows into clear, testable interaction designs, iterating rapidly based on usability findings and engineering constraints.
• Collaborated daily with Product and Engineering in agile sprints; learned to make design decisions that were both user-centred and technically grounded.

Freelance Product Designer at Independent (2020-01 – Present)

• Delivered end-to-end UX/UI across diverse product categories (from research and personas through to production-ready high-fidelity UI).
• Worked directly with founders and stakeholders to scope problems, prioritise design bets, and ship at pace without sacrificing craft.

Graphic Designer at NIVU (2021-10 – 2022-04)

• Designed visual assets, motion, and templates for digital platforms; maintained brand consistency across channels.

BSc in Visual Design – Federal University of Rio Grande do Sul, Brazil (2024)