Aurelien Marie

Creative producer and performance marketer with 15+ years across paid acquisition, direct-response creative and international B2C growth, preceded by a full-time recording and touring career. Combines media-buying judgement with the instincts of a songwriter and director: researching audience tensions and emerging formats, turning insights into video hypotheses, scripts, storyboards and production briefs, then using CTR, hook rate, watch time, CVR and CPA signals to improve the next iteration. Strong in fast-moving, policy-sensitive environments where storytelling, organisation and measurable performance must work together.

Founder & Creative Director / Performance Creative Strategist at WHCBB (2024 – Present)

• Develop original cross-medium storyworlds across songwriting, character, film, image, copy, visual identity and release campaigns - leading projects from emotional premise and visual research through frame design, editing and audience-facing execution.
• Build structured concept systems spanning hooks, scripts, video treatments, storyboards, creator/editor briefs, shot logic, visual references, campaign angles, audience segments and KPI hypotheses.
• Direct sequences frame by frame and use AI-assisted generative, editorial and compositing workflows to prototype new styles, increase variation speed and preserve pacing, continuity, visual quality and authorship.

Creative Lead, Performance Marketing at TwinRed / Byborg Enterprises (2025-04 – 2025-07)

• Led performance-oriented video creative for high-volume digital entertainment, translating media-buying feedback into hooks, opening frames, scripts, CTAs, pacing decisions and structured testing roadmaps.
• Worked across creative and acquisition teams to improve CTR, CVR, CPA and learning speed while diagnosing fatigue and aligning ads with audience intent, funnel logic, brand clarity and compliance requirements.

Senior Media Buyer / Funnel Architect at Quantum Solutions / ClickLoop / Oceanic Media Buyers (2019 – 2023)

• Managed international paid acquisition with monthly budgets up to approximately EUR 300K, owning tests across GEOs, sources, placements, audiences, offers, creatives, landing pages and funnel steps.
• Used CPA, EPC, CTR, CVR, CPL, ROAS and ROI to pause weak segments, improve messaging and scale winners; helped build an in-house CRM linking performance, lead quality and creative learning.

Head of Performance Marketing at Dancing On The Highway (2012 – 2019)

• Built multi-channel acquisition systems across international markets, contributing approximately EUR 8M in revenue over three years and reducing CPA by more than 40% through structured creative, offer and landing-page testing.

Recording & Touring Artist / Singer-Songwriter at RHESUS / PIAS (2001 – 2008)

• Built a full-time professional career as singer, songwriter and guitarist: approximately 500 concerts across Europe, two albums and one EP, around 10,000 records sold and festival audiences up to approximately 40,000.
• Developed first-hand understanding of audience emotion, stagecraft, narrative identity, release cycles, production pressure, press, television, radio, label relationships and sustaining a creative project across markets.