Beatriz Teixeira

Senior researcher and insights consultant with 15+ years of experience uncovering consumer behaviours, cultural contexts, and market opportunities across fintech, retail, telecom, energy, FMCG, and digital services. Experienced in qualitative, quantitative, and mixed-method research, combining customer understanding, behavioural analysis, and strategic thinking to support innovation and business decisions. Skilled in ethnographic approaches, discovery research, concept evaluation, market exploration, and insight synthesis, translating complex human behaviours and local contexts into actionable recommendations for global and local teams.

Research & Insights Consultant at Independent (2025-07 – Present)

• Designed and delivered consumer, cultural and market research projects for multinational clients across Europe, LATAM and the US, including Vodafone, Ageas, AB InBev and Braspine.
• Conducted qualitative and quantitative studies exploring behaviours, motivations, decision-making processes and customer experiences through interviews, surveys, observation and usability research.
• Managed international research operations, coordinating local researchers and fieldwork partners to ensure methodological consistency and culturally relevant insights across markets.
• Synthesised research findings into strategic insights supporting innovation, customer experience and business decisions.

Senior UX Researcher & Service Designer at Untile (2024-10 – 2025-07)

• Delivered mixed-method research projects exploring customer behaviours, service experiences and adoption barriers across B2B, retail, entertainment and digital platforms.
• Conducted usability testing on a 100k+ user digital wallet app, identifying friction points across onboarding, login, and payment flows.
• Led research for a regulated biofuel-provenance platform, translating complex industry requirements and stakeholder needs into actionable insights and service improvements.
• Designed and implemented the company's first UX Research processes and quality standards.

Research & Insights Consultant at Independent (2023-09 – 2024-09)

• Conducted qualitative and quantitative research with 5,000+ participants across fintech, mobility, entertainment, and energy sectors for Itaú, Santander, Galp Electric, and Ingresse.
• Led full-discovery research for a new insurance product (naming, pricing, in-depth interviews, multi-profile usability testing) for Ageas.
• Translated consumer behaviour and experience gaps into strategic recommendations for Product, Marketing, and Business stakeholders across European and Latin American markets.

UX Researcher Lead at Millennium bcp (2022-02 – 2023-08)

• Led behavioural and customer insight research exploring financial behaviours, decision-making patterns and digital adoption across banking journeys.
• Combined qualitative research, journey analysis and strategic workshops to identify customer needs, friction points and innovation opportunities.
• Facilitated strategic workshops with Product, Design, and Leadership to embed evidence-based decision-making into banking journey design.

UX Researcher Lead at Avenue (2021-01 – 2021-12)

Senior UX Researcher at Neon (2020-01 – 2021-12)

UX Researcher & Service Designer at PagSeguro International (2018-01 – 2020-12)

UX & Service Designer at Accenture Brasil (2017-01 – 2018-12)

UX & Service Designer at Itaú Unibanco (2015-01 – 2016-12)

Consumer & Market Research Analyst at Kantar Media (IBOPE) (2012-01 – 2014-12)

Information Architect at UOL (2011-01 – 2013-12)

UX Research Trainee at Predicta (2011-01 – 2011-12)

Master's Degree in Culture and Communication – University of Lisbon (2027-12)

Postgraduate Studies in Urban Studies, Culture and Society – ISCTE-IUL (2021-01 – 2022-12)

Postgraduate Degree in Trends Management – University of Lisbon (2016-01 – 2017-12)

Bachelor's Degree in Information Science – University of São Paulo (2008-01 – 2012-12)