OCTOBER 2020 –PRESENT
Co-founder and COO, MV Marketing, São Paulo, Brazil (Remote)
- Developed paid media strategies and optimized ad campaigns, resulting in performance improvements.
- Implemented inbound marketing and automation strategies using a host of tools including RD Station, enhancing lead generation and customer engagement.
- Custom developed comprehensive marketing performance dashboards to provide actionable insights and improve decision-making.
- Conducted AI training for internal and client use, optimizing our agency processes and enhancing the operational efficiency of our clients.
- Served as liaison between clients and the team, managing task assignments and operational team supervision.
OCTOBER 2019 – MAY 2022
Digital Marketing Executive, HireVibes, Dublin, Ireland (Remote)
- Developed a full marketing strategy ranging from branding, and communications to digital marketing
- Developed and executed email marketing journeys, improving email campaign effectiveness.
- Managed and curated social media content, growing social media presence.
- Analyzed performance metrics, providing insights that enhanced campaign ROI.
- Trained and developed junior digital marketing interns
MARCH 2018 – DECEMBER 2020
Digital Marketing Specialist, Hype50+, São Paulo, Brazil (Remote)
- Managed SEO analysis and paid search campaigns, enhancing website traffic.
- Led social media advertising efforts, increasing engagement rates.
- Implemented marketing automation, reducing manual tasks.
- Optimized email marketing strategies, resulting in higher open and click-through rates.
- Coordinated CRM management, improving customer engagement and retention.
MARCH 2018 – DECEMBER 2020
Digital Marketing Analyst, Endeavor Brasil, São Paulo, Brazil
- Coordinated email marketing calendars, streamlining campaign delivery.
- Monitored key performance metrics, identifying opportunities for campaign improvement.
- Mapped and analyzed customer personas, enhancing targeted communication effectiveness.
- Conducted A/B tests, improving email engagement.
- Implemented automated email workflows, reducing manual email sends.
MARCH 2018 – DEZEMBER 2020
Secretary Assistent, Centro Universitário Ítalo Brasileiro, São Paulo, Brazil
- Assisted the general secretary with administrative tasks, improving departmental efficiency.
- Managed student registrations for public transport benefits, ensuring compliance with regulations.
- Provided administrative support and created detailed departmental service reports, enhancing record-keeping accuracy.
